{"product_id":"amrut-the-great-churn-the-global-story-of-india-s-first-single-malt-hardcover","title":"Amrut- The Great Churn : The Global Story Of India’s First Single Malt  | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eAmrut—the Great Churn: The Global Story of India’s First Single Malt\u003c\/strong\u003e by \u003cstrong\u003eSriram Devatha\u003c\/strong\u003e chronicles the rise of Amrut Distilleries from a Bengaluru-based family business to an internationally recognised producer of single malt whisky. Combining business history, brand storytelling and insights into the craft of whisky-making, the book follows the vision of the Jagdale family as they challenged perceptions of Indian whisky and built a globally respected brand.\u003c\/p\u003e\n\n\u003cp\u003eFrom the creation of the celebrated Amrut Fusion to the company's efforts to win acceptance in international markets, the narrative explores innovation, entrepreneurship and perseverance. It also examines the science of distillation, branding strategies and the changing place of Indian products on the global stage, making it an engaging read for readers interested in business, branding and premium spirits.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eThe book traces the journey of Amrut Distilleries and the people behind its success, including Neelakanta Rao Jagdale, whose vision helped redefine what Indian whisky could achieve. It follows the company's efforts to introduce its single malts to discerning international audiences, from blind tastings in the United Kingdom to building recognition among whisky enthusiasts and industry professionals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAmrut—the Great Churn: The Global Story of India’s First Single Malt\u003c\/strong\u003e also explores the wider business landscape, including alcohol regulation in India, the dynamics of a family-run enterprise, the challenges of overcoming global perceptions of Indian whisky and the craftsmanship involved in producing award-winning single malts. Through these stories, the book presents a broader account of innovation, resilience and brand building.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eThe story behind Amrut Distilleries and its global journey.\u003c\/li\u003e\n\u003cli\u003eHow Amrut Fusion helped establish India's first internationally recognised single malt.\u003c\/li\u003e\n\u003cli\u003eInsights into whisky distillation, blending and craftsmanship.\u003c\/li\u003e\n\u003cli\u003eThe role of branding and international market strategy in building a premium brand.\u003c\/li\u003e\n\u003cli\u003eThe challenges faced by an Indian family business entering global markets.\u003c\/li\u003e\n\u003cli\u003ePerspectives on alcohol regulation, premiumisation and the whisky industry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eReaders interested in business and entrepreneurship.\u003c\/li\u003e\n\u003cli\u003eWhisky enthusiasts and collectors.\u003c\/li\u003e\n\u003cli\u003eReaders interested in branding and marketing.\u003c\/li\u003e\n\u003cli\u003eFans of business biographies and corporate histories.\u003c\/li\u003e\n\u003cli\u003eThose interested in Indian brands with global success stories.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eAmrut—the Great Churn: The Global Story of India’s First Single Malt\u003c\/strong\u003e combines the story of a pioneering Indian brand with insights into entrepreneurship, innovation and the craft of whisky-making. It offers an informative account of how determination, creativity and long-term vision helped transform a home-grown distillery into an internationally recognised name.\u003c\/p\u003e","brand":"Sriram Devatha","offers":[{"title":"Default Title","offer_id":54553970442515,"sku":"BY36.387","price":650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/Amrut_1.webp?v=1787906509","url":"https:\/\/booksandyou.in\/products\/amrut-the-great-churn-the-global-story-of-india-s-first-single-malt-hardcover","provider":"Books and You","version":"1.0","type":"link"}