{"product_id":"anchor-stories-and-insights-from-india-s-public-relations-catalysts","title":"Anchor : Stories And Insights From India’s Public Relations Catalysts","description":"\u003cp\u003e\u003cstrong\u003eAnchor: Stories and Insights from India’s Public Relations Catalysts\u003c\/strong\u003e, edited by Amith Prabhu and Sarika Chavan, brings together profiles and perspectives from thirty professionals working across India's public relations and communications landscape. The contributors share their experiences of strategic communication, narrative-building, stakeholder management and reputation, offering insights into a profession being reshaped by generative AI, fragmented media and the need for real-time reputation stewardship.\u003c\/p\u003e \u003cp\u003eThe book presents the experiences of communications professionals working across corporate, government and social contexts. Their stories examine how practitioners remain adaptive and relevant while developing and executing distinctive campaigns, while also providing perspectives on some of India's prominent public relations firms and the changing demands of the profession.\u003c\/p\u003e \u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003eThe thirty contributors featured in \u003cstrong\u003eAnchor\u003c\/strong\u003e represent emerging voices and leaders in India's public relations landscape. Their professional experiences cover the practical challenges of managing communication, developing narratives and working with stakeholders across different environments.\u003c\/p\u003e \u003cp\u003eThrough individual profiles and perspectives, the collection examines the intersection of public relations with changing media conditions and technological developments. Generative AI, media fragmentation and the growing expectation for immediate reputation management form part of the wider professional context explored in these accounts.\u003c\/p\u003e \u003cp\u003eThe editors bring together these experiences to provide a multi-perspective view of contemporary Indian public relations, highlighting the people, practices and changing conditions influencing the profession.\u003c\/p\u003e \u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eProfiles and perspectives from thirty Indian communications professionals\u003c\/li\u003e \u003cli\u003eInsights into strategic communication and narrative-building\u003c\/li\u003e \u003cli\u003eApproaches to stakeholder management across different sectors\u003c\/li\u003e \u003cli\u003eExperiences from corporate, government and social communication contexts\u003c\/li\u003e \u003cli\u003ePerspectives on distinctive public relations campaigns in India\u003c\/li\u003e \u003cli\u003eViews on generative AI and the changing communications landscape\u003c\/li\u003e \u003cli\u003eInsights into media fragmentation and real-time reputation stewardship\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePublic relations and communications professionals\u003c\/li\u003e \u003cli\u003eReputation management professionals\u003c\/li\u003e \u003cli\u003eStudents and practitioners of strategic communication\u003c\/li\u003e \u003cli\u003eReaders interested in India's public relations industry\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eAnchor: Stories and Insights from India’s Public Relations Catalysts\u003c\/strong\u003e offers a collection of first-hand professional perspectives on the changing nature of public relations in India. Edited by Amith Prabhu and Sarika Chavan, it brings together thirty voices to examine communication, reputation and professional adaptation in an increasingly complex media and technology environment.\u003c\/p\u003e","brand":"Amith Prabhu and Sarika Chavan","offers":[{"title":"Default Title","offer_id":54554071433491,"sku":"BY36.888","price":380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/Anchor_1.webp?v=1786336638","url":"https:\/\/booksandyou.in\/products\/anchor-stories-and-insights-from-india-s-public-relations-catalysts","provider":"Books and You","version":"1.0","type":"link"}