{"product_id":"apple","title":"Apple","description":"\u003cp\u003e\u003cstrong\u003eApple\u003c\/strong\u003e by Pamela Dell and Sara Gilbert explores the story behind Apple’s iconic “Think Different” advertising campaign and the ideas that shaped the company’s public identity. The book introduces readers to how Apple used creativity, innovation, and inspiring figures to communicate its message during a significant period in the company’s history.\u003c\/p\u003e\n\n\u003cp\u003eThis book is intended for readers interested in Apple, technology, business stories, branding, and innovation. It highlights the development of the “Think Different” campaign and the people and ideas connected with one of Apple’s most recognisable moments.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eIn \u003cstrong\u003eApple\u003c\/strong\u003e, Pamela Dell and Sara Gilbert examine the background of the “Think Different” campaign launched in 1997 when Apple was facing major challenges. The book explains how the campaign featured influential figures such as Albert Einstein and Rosa Parks to represent creativity, originality, and the power of new ideas.\u003c\/p\u003e\n\n\u003cp\u003eThe book provides insight into how advertising and brand storytelling can influence the way people view a company. Through Apple’s campaign, readers can explore the relationship between innovation, cultural influence, and the communication of a company’s values.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eThe story behind Apple’s “Think Different” campaign\u003c\/li\u003e\n\u003cli\u003eHow iconic figures were used in Apple advertisements\u003c\/li\u003e\n\u003cli\u003eThe role of creativity in brand communication\u003c\/li\u003e\n\u003cli\u003eApple’s efforts to refresh its public image in 1997\u003c\/li\u003e\n\u003cli\u003eThe connection between innovation and storytelling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eReaders interested in Apple and technology\u003c\/li\u003e\n\u003cli\u003eBusiness and marketing enthusiasts\u003c\/li\u003e\n\u003cli\u003eStudents exploring innovation and branding\u003c\/li\u003e\n\u003cli\u003eReaders interested in company histories\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eApple\u003c\/strong\u003e by Pamela Dell and Sara Gilbert offers a look at one of the most memorable advertising campaigns in technology history. It provides readers with insights into Apple’s branding approach and the ideas behind a campaign that celebrated creativity and originality.\u003c\/p\u003e","brand":"Pamela Dell and Sara Gilbert","offers":[{"title":"Default Title","offer_id":54487654695187,"sku":"BY11.1126","price":220.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/apple","provider":"Books and You","version":"1.0","type":"link"}