{"product_id":"atypical-five-strategy-rules-for-a-new-world","title":"Atypical : Five Strategy Rules For A New World","description":"\u003cp\u003e\u003cstrong\u003eAtypical: Five Strategy Rules for a New World\u003c\/strong\u003e by Prateek Raj is a business and leadership book that rethinks how organisations approach strategy, innovation and long-term success. Challenging conventional assumptions about modern capitalism, the book argues that meaningful insights often emerge from people and perspectives at the margins rather than from established experts or large datasets. It is written for leaders, entrepreneurs and professionals seeking fresh approaches to building resilient and inclusive organisations.\u003c\/p\u003e\n\n\u003cp\u003eThrough practical frameworks and real-world examples, \u003cstrong\u003eAtypical: Five Strategy Rules for a New World\u003c\/strong\u003e encourages readers to adopt empathy, inclusive thinking and grounded leadership. Rather than measuring success by profit alone, the book explores how innovation, collaboration and diverse perspectives can shape sustainable progress in an evolving business landscape.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003ePrateek Raj examines the limitations of traditional strategic thinking and presents an alternative approach that values insights from frontline workers, unexpected collaborators and marginalised communities. By broadening the sources of knowledge within organisations, the book demonstrates how leaders can uncover opportunities that might otherwise remain overlooked.\u003c\/p\u003e\n\n\u003cp\u003eCombining actionable frameworks with contemporary examples, the book offers a practical perspective on leadership, innovation and organisational strategy. Its emphasis on inclusion, resilience and long-term value encourages readers to reconsider how businesses define growth and respond to the challenges of a changing world.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eFive strategy principles for navigating a changing business environment.\u003c\/li\u003e\n\u003cli\u003eHow overlooked voices can shape innovation and decision-making.\u003c\/li\u003e\n\u003cli\u003eFrameworks for more inclusive and grounded leadership.\u003c\/li\u003e\n\u003cli\u003ePerspectives on strategy beyond data and conventional expertise.\u003c\/li\u003e\n\u003cli\u003eIdeas for building resilient and sustainable organisations.\u003c\/li\u003e\n\u003cli\u003eAn alternative view of progress that values innovation alongside business success.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eBusiness leaders and executives.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs and founders.\u003c\/li\u003e\n\u003cli\u003eStrategy and innovation professionals.\u003c\/li\u003e\n\u003cli\u003eReaders interested in leadership and organisational development.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eAtypical: Five Strategy Rules for a New World\u003c\/strong\u003e offers a thoughtful perspective on leadership and strategy by encouraging organisations to embrace diverse viewpoints and rethink established practices. Its combination of practical frameworks and forward-looking ideas makes it a valuable resource for readers interested in innovation, inclusion and sustainable organisational growth.\u003c\/p\u003e","brand":"Prateek Raj","offers":[{"title":"Default Title","offer_id":54553991151891,"sku":"BY36.510","price":470.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/Atypical_1.webp?v=1787820129","url":"https:\/\/booksandyou.in\/products\/atypical-five-strategy-rules-for-a-new-world","provider":"Books and You","version":"1.0","type":"link"}