{"product_id":"brandology-hardcover","title":"Brandology | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eBrandology: 13 Branding Concepts Explained Practically\u003c\/strong\u003e by Reena Jagtap is a practical guide to understanding branding and brand management in real-world business environments. The book focuses on how brands are developed through a combination of strategy, creativity, and execution, presenting branding concepts in an accessible and usable format.\u003c\/p\u003e \u003cp\u003eDesigned as a step-by-step playbook, \u003cstrong\u003eBrandology\u003c\/strong\u003e moves beyond purely theoretical discussions to examine the practical side of building meaningful brands. It brings together key areas such as brand identity, positioning, design, and go-to-market strategy.\u003c\/p\u003e \u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eBrandology\u003c\/strong\u003e explains 13 branding concepts through a practical approach to brand building and management. Rather than treating branding solely as a theoretical business subject, the book connects strategic thinking with creative and execution-focused considerations.\u003c\/p\u003e \u003cp\u003eThe book covers the different elements involved in developing a brand within a real-world business setting. Its framework brings together identity, positioning, design, and go-to-market strategy as connected aspects of the brand-building process.\u003c\/p\u003e \u003cp\u003ePresented as a playbook, the book is intended to make branding ideas easier to understand and apply. It provides readers with a structured way to think about brand development and the decisions involved in creating brands with a clear and meaningful presence.\u003c\/p\u003e \u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e13 practical concepts related to branding and brand management\u003c\/li\u003e \u003cli\u003eHow branding strategy connects with creativity and execution\u003c\/li\u003e \u003cli\u003eKey considerations involved in developing brand identity\u003c\/li\u003e \u003cli\u003eApproaches to positioning a brand within its market\u003c\/li\u003e \u003cli\u003eThe role of design in building a brand\u003c\/li\u003e \u003cli\u003eGo-to-market strategy as part of the brand-building process\u003c\/li\u003e \u003cli\u003ePractical perspectives on developing meaningful brands\u003c\/li\u003e \u003cli\u003eA step-by-step approach to understanding real-world branding\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eEntrepreneurs and business owners interested in branding\u003c\/li\u003e \u003cli\u003eMarketing and brand management professionals\u003c\/li\u003e \u003cli\u003eProfessionals developing or managing brand identities\u003c\/li\u003e \u003cli\u003eReaders learning about brand positioning and strategy\u003c\/li\u003e \u003cli\u003eStudents and learners exploring practical brand management\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eBrandology: 13 Branding Concepts Explained Practically\u003c\/strong\u003e brings branding strategy, creativity, identity, positioning, design, and execution together in a structured playbook. Reena Jagtap presents branding concepts with a practical focus, giving readers a clear framework for understanding how brands are developed and managed in real-world business environments.\u003c\/p\u003e","brand":"Reena Jagtap","offers":[{"title":"Default Title","offer_id":67615795052819,"sku":null,"price":1380.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/brandology-hardcover","provider":"Books and You","version":"1.0","type":"link"}