{"product_id":"building-strong-brands","title":"Building Strong Brands","description":"\u003cp\u003e\u003cstrong\u003eBuilding Strong Brands by David Aaker | Brand Strategy \u0026amp; Management\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eIntroduction\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eBuilding Strong Brands\u003c\/strong\u003e by David Aaker examines how businesses can develop and manage brands as important strategic assets. Drawing on real-world brand-building cases, Aaker explores the principles behind strong brands and the strategic decisions that can help companies create lasting differentiation in competitive markets.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003eAaker challenges the idea that brand building is simply about listing product attributes. Instead, he examines broader dimensions of brand identity, including emotional and self-expressive benefits and perspectives that view the brand as a person, an organisation, and a symbol.\u003c\/p\u003e \u003cp\u003eThe book also addresses the complexity of managing multiple interconnected brands and subbrands. Aaker introduces the concept of the \u003cstrong\u003ebrand system\u003c\/strong\u003e and explains how it can be managed to create clarity and synergy, respond to changing markets, and extend brand assets into new products and markets.\u003c\/p\u003e \u003cp\u003eReal-world examples involving brands such as Saturn, General Electric, Kodak, Healthy Choice, and McDonald's illustrate the ideas and approaches discussed throughout the book.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You’ll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eBrand as a strategic asset:\u003c\/strong\u003e Understand why strong brands can contribute to competitive advantage and long-term business strategy.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBeyond product attributes:\u003c\/strong\u003e Explore emotional and self-expressive benefits as important dimensions of brand identity.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBrand identity perspectives:\u003c\/strong\u003e Examine the brand-as-person, brand-as-organisation, and brand-as-symbol approaches.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBrand systems:\u003c\/strong\u003e Learn how interconnected brands and subbrands can be managed for greater clarity and synergy.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBrand expansion:\u003c\/strong\u003e Explore ways of leveraging established brand assets across new products and markets.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eReal-world cases:\u003c\/strong\u003e Study examples from well-known companies to understand how brand-building principles can be applied in practice.\u003c\/li\u003e \u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eMarketing and business students\u003c\/li\u003e \u003cli\u003eBrand managers and marketing professionals\u003c\/li\u003e \u003cli\u003eBusiness leaders and executives\u003c\/li\u003e \u003cli\u003eEntrepreneurs developing or repositioning brands\u003c\/li\u003e \u003cli\u003eReaders interested in brand strategy and brand management\u003c\/li\u003e \u003cli\u003eProfessionals seeking frameworks for managing complex brand portfolios\u003c\/li\u003e \u003c\/ul\u003e\n\n\u003ch2\u003eWhy You’ll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eBuilding Strong Brands\u003c\/strong\u003e offers a strategic perspective on branding that goes beyond logos, product features, and promotional campaigns. David Aaker focuses on how brands can develop meaningful identities, create differentiation, and remain valuable as markets and customer expectations change.\u003c\/p\u003e \u003cp\u003eBy combining strategic concepts with examples from established companies, the book provides a practical foundation for readers who want to understand how strong brands are built, managed, extended, and coordinated within larger brand systems.\u003c\/p\u003e","brand":"A. David Aaker","offers":[{"title":"Default Title","offer_id":54604193857811,"sku":"BY13.5802","price":660.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/building-strong-brands","provider":"Books and You","version":"1.0","type":"link"}