{"product_id":"corporate-social-responsibility-is-not-public-relations","title":"Corporate Social Responsibility Is Not Public Relations","description":"\u003cp\u003e\u003cstrong\u003eCorporate Social Responsibility is not Public Relations\u003c\/strong\u003e by Sangeeta Waldron examines the growing importance of authentic corporate social responsibility (CSR) in today's business environment. The book explains why organisations must treat CSR as a genuine commitment rather than a communications exercise, highlighting how trust, sustainability and social responsibility influence customer loyalty, employee engagement and long-term business performance.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on the changing expectations of consumers and stakeholders, \u003cstrong\u003eCorporate Social Responsibility is not Public Relations\u003c\/strong\u003e explores the relationship between responsible business practices and organisational reputation. It offers valuable perspectives for business leaders, communication professionals and anyone interested in understanding how meaningful CSR contributes to lasting credibility and success.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eThe book discusses how modern consumers increasingly expect organisations to demonstrate real commitment to environmental and social issues. It highlights research showing that strong corporate social responsibility practices can contribute to improved long-term business performance while helping organisations earn and maintain public trust.\u003c\/p\u003e\n\n\u003cp\u003eSangeeta Waldron argues that CSR should be integrated into an organisation's values and decision-making rather than treated as a public relations campaign. The book explores why authentic communication must be supported by meaningful action, particularly at a time when customers and employees are quick to recognise empty promises.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eThe difference between authentic CSR and public relations.\u003c\/li\u003e\n\u003cli\u003eHow corporate social responsibility influences organisational trust.\u003c\/li\u003e\n\u003cli\u003eThe connection between CSR and long-term business performance.\u003c\/li\u003e\n\u003cli\u003eWhy consumers value sustainability and social responsibility.\u003c\/li\u003e\n\u003cli\u003eThe importance of aligning communication with meaningful action.\u003c\/li\u003e\n\u003cli\u003eInsights into evolving stakeholder expectations and brand credibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eBusiness leaders and decision-makers.\u003c\/li\u003e\n\u003cli\u003eCorporate social responsibility professionals.\u003c\/li\u003e\n\u003cli\u003ePublic relations and communications practitioners.\u003c\/li\u003e\n\u003cli\u003eReaders interested in sustainability and responsible business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eCorporate Social Responsibility is not Public Relations\u003c\/strong\u003e provides a thoughtful examination of why trust and authenticity are central to responsible business. It offers valuable insights into building meaningful CSR strategies that align organisational values with stakeholder expectations and long-term success.\u003c\/p\u003e","brand":"Sangeeta Waldron","offers":[{"title":"Default Title","offer_id":54509910524179,"sku":"BY11.1481","price":470.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/corporate-social-responsibility-is-not-public-relations","provider":"Books and You","version":"1.0","type":"link"}