{"product_id":"de-positioning","title":"De-POSITIONING","description":"\u003cp\u003e\u003cstrong\u003eDe-Positioning: The Secret Brand Strategy for Creating Competitive Advantage by Todd Irwin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \u003cbr\u003e\u003cstrong\u003ePages\u003c\/strong\u003e: 160 \u003cbr\u003e\u003cstrong\u003eDate of Release\u003c\/strong\u003e: 4 November 2025\u003c\/p\u003e\n\u003cp\u003eDiscover the powerful brand strategy used by industry giants like Apple, Starbucks, and other market leaders in De-Positioning by brand strategist Todd Irwin. This groundbreaking business book introduces a bold alternative to traditional branding and differentiation strategies — a method designed to make competitors irrelevant instead of simply standing out from them.\u003c\/p\u003e\n\u003cp\u003eDrawing from more than three decades of experience working with Fortune 500 companies and fast-growing startups, Todd Irwin reveals how brands can identify their customer’s most urgent “Hero Pain Point,” expose the weaknesses in competing solutions, and position themselves as the only brand customers truly trust.\u003c\/p\u003e\n\u003cp\u003ePacked with strategic insights, real-world examples, and case studies from brands like Volvo and Zoom, the book explains why traditional “be different” marketing no longer guarantees success in today’s crowded marketplace. Instead, De-Positioning offers a battle-tested system for building ultra-relevant, trusted brands with long-term competitive advantage.\u003c\/p\u003e\n\u003cp\u003eIdeal for entrepreneurs, marketers, founders, business leaders, and branding professionals, this book serves as a practical playbook for dominating markets through strategic positioning and customer trust.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e \u003cbr\u003eWritten by veteran brand strategist Todd Irwin \u003cbr\u003eIntroduces the powerful De-Positioning brand strategy framework \u003cbr\u003eIncludes case studies from leading global brands \u003cbr\u003eFocuses on competitive advantage and customer trust \u003cbr\u003ePractical insights for marketing, branding, and business growth \u003cbr\u003eIdeal for entrepreneurs, startups, and business professionals\u003c\/p\u003e\n\u003cp\u003eDe-Positioning book, Todd Irwin book, brand strategy books, competitive advantage marketing, business branding books, positioning strategy guide, startup branding book, marketing strategy books, customer trust branding, business growth strategy, Apple brand strategy, branding and positioning book, entrepreneur marketing guide\u003c\/p\u003e","brand":"Todd Irwin","offers":[{"title":"Default Title","offer_id":54173394108691,"sku":"BY11.291","price":380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/De-POSITIONING.png?v=1778920211","url":"https:\/\/booksandyou.in\/products\/de-positioning","provider":"Books and You","version":"1.0","type":"link"}