{"product_id":"digital-marketing-for-non-marketers-an-irreverent-guide","title":"Digital Marketing For Non-Marketers : An Irreverent Guide","description":"\u003cp\u003e\u003cstrong\u003eDigital Marketing for Non-Marketers: An Irreverent Guide\u003c\/strong\u003e by Harish Vasudevan is an accessible introduction to the fundamentals of digital marketing for readers without a marketing background. Explaining concepts such as SEO, analytics, algorithms, budgeting and email marketing in clear, practical language, the book helps readers understand how digital channels contribute to building brand visibility, attracting audiences and strengthening customer relationships.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on nearly two decades of experience in digital marketing, Harish Vasudevan combines practical advice with humour to make complex topics easier to understand. Whether you are launching an idea, building a brand or simply trying to make sense of modern marketing terminology, this guide provides a straightforward starting point.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eDigital marketing can often seem overwhelming because of its technical language and constantly evolving tools. \u003cstrong\u003eDigital Marketing for Non-Marketers: An Irreverent Guide\u003c\/strong\u003e breaks these concepts into manageable explanations, helping readers understand how search engines, online visibility, customer retention and digital strategy work together.\u003c\/p\u003e\n\n\u003cp\u003eThe book covers key aspects of digital marketing through practical examples and easy-to-follow guidance rather than technical complexity. From improving search visibility on Google to understanding customer behaviour and marketing performance, it equips readers with foundational knowledge they can apply with confidence.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eClear explanations of essential digital marketing concepts.\u003c\/li\u003e\n\u003cli\u003eHow SEO, analytics and algorithms influence online visibility.\u003c\/li\u003e\n\u003cli\u003ePractical insights into digital marketing strategy and budgeting.\u003c\/li\u003e\n\u003cli\u003eThe role of email marketing in customer engagement.\u003c\/li\u003e\n\u003cli\u003eApproaches to building brands and retaining customers online.\u003c\/li\u003e\n\u003cli\u003eEasy-to-follow guidance presented with clarity and humour.\u003c\/li\u003e\n\u003cli\u003eFoundational knowledge for understanding modern digital marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eReaders new to digital marketing.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs and business owners building their brands.\u003c\/li\u003e\n\u003cli\u003eProfessionals seeking to understand marketing terminology.\u003c\/li\u003e\n\u003cli\u003eAnyone interested in learning digital marketing fundamentals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eDigital Marketing for Non-Marketers: An Irreverent Guide\u003c\/strong\u003e makes digital marketing approachable by replacing jargon with practical explanations and real-world insights. It provides readers with the confidence to understand modern marketing concepts and navigate the digital landscape without requiring specialist training.\u003c\/p\u003e","brand":"Harish Vasudevan","offers":[{"title":"Default Title","offer_id":54554049413395,"sku":"BY36.728","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/DigitalMarketingforNon-MarketersAnIrreverentGuide_1.webp?v=1786465379","url":"https:\/\/booksandyou.in\/products\/digital-marketing-for-non-marketers-an-irreverent-guide","provider":"Books and You","version":"1.0","type":"link"}