{"product_id":"ego-and-brands-how-start-up-founders-shape-and-shatter-the-brands-they-build-and-what-you-can-learn-from-their-mistakes","title":"Ego and Brands : How start-up founders shape and shatter the brands they build and what you can learn from their mistakes","description":"\u003cp\u003e\u003cstrong\u003eEgo and Brands: How Start-up Founders Shape and Shatter the Brands They Build and What You Can Learn from Their Mistakes\u003c\/strong\u003e by \u003cstrong\u003eChandan Jha\u003c\/strong\u003e explores the often-overlooked relationship between founder psychology, leadership and \u003cstrong\u003ebrand building\u003c\/strong\u003e, showing how the same ambition that drives a start-up can sometimes become a threat to its brand.\u003c\/p\u003e\n\n\u003cp\u003eUsing real-life business stories involving brands such as \u003cstrong\u003eKingfisher, OYO, WeWork, Theranos, Yahoo and Snapdeal\u003c\/strong\u003e, this thought-provoking book examines how founder identity, fear, bias and leadership behaviour can influence brand strategy, decision-making and long-term brand health.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\u003cp\u003eEvery successful brand begins with a founder's vision, conviction and ambition. But as a start-up grows, these qualities can sometimes develop into blind spots that affect innovation, strategic decisions and the direction of the brand. \u003cem\u003eEgo and Brands\u003c\/em\u003e examines what happens when a founder's identity becomes too closely connected with the brand they have built.\u003c\/p\u003e\n\n\u003cp\u003eBrand strategist \u003cstrong\u003eChandan Jha\u003c\/strong\u003e looks beyond conventional branding frameworks and marketing strategy to explore the psychological forces behind \u003cstrong\u003efounder-led brands\u003c\/strong\u003e. Through real-life business case studies, the book considers how ego, fear, bias and leadership behaviour can contribute to brand drift and influence the health of a business.\u003c\/p\u003e\n\n\u003cp\u003eFrom \u003cstrong\u003eKingfisher and OYO to WeWork, Theranos, Yahoo and Snapdeal\u003c\/strong\u003e, these business stories provide lessons for entrepreneurs and brand leaders about recognising blind spots, separating belief from bias and making clearer decisions as their companies evolve.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHow \u003cstrong\u003efounder identity and ego\u003c\/strong\u003e can influence a brand\u003c\/li\u003e\n\u003cli\u003eThe relationship between leadership behaviour and brand health\u003c\/li\u003e\n\u003cli\u003eHow fear and personal bias can affect business decisions\u003c\/li\u003e\n\u003cli\u003eLessons from real-world start-up and business case studies\u003c\/li\u003e\n\u003cli\u003eThe warning signs of \u003cstrong\u003ebrand drift\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow founders can distinguish conviction from bias\u003c\/li\u003e\n\u003cli\u003eWhy leadership clarity matters when building lasting brands\u003c\/li\u003e\n\u003cli\u003eInsights for start-up founders, CEOs, marketers and brand strategists\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho Is This Book For?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart-up founders and entrepreneurs\u003c\/strong\u003e building or scaling brands\u003c\/li\u003e\n\u003cli\u003eCEOs and business leaders interested in leadership and brand strategy\u003c\/li\u003e\n\u003cli\u003eMarketers and brand strategists looking beyond traditional branding frameworks\u003c\/li\u003e\n\u003cli\u003eBusiness students studying entrepreneurship, branding and leadership\u003c\/li\u003e\n\u003cli\u003eReaders interested in business case studies and the psychology of decision-making\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEgo and Brands\u003c\/strong\u003e offers a different perspective on \u003cstrong\u003ebranding, entrepreneurship and leadership\u003c\/strong\u003e. Rather than presenting another conventional branding manual, Chandan Jha uses real business stories to examine the human factors behind brand decisions. The result is a reflective guide for anyone who wants to understand how founder behaviour can shape a brand and learn from the experiences of well-known businesses.\u003c\/p\u003e","brand":"Chandan Jha","offers":[{"title":"Default Title","offer_id":54748622487827,"sku":"BY11.1694","price":565.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/EgoandBrands_1.avif?v=1789805122","url":"https:\/\/booksandyou.in\/products\/ego-and-brands-how-start-up-founders-shape-and-shatter-the-brands-they-build-and-what-you-can-learn-from-their-mistakes","provider":"Books and You","version":"1.0","type":"link"}