{"product_id":"electronic-commerce","title":"Electronic Commerce","description":"\u003cp\u003e\u003cstrong\u003eElectronic Commerce\u003c\/strong\u003e by Munesh Chandra Trivedi is a guide to the concepts, technologies, and management practices behind modern e-commerce and e-business. The book explains how digital technologies have changed the way organisations conduct business, interact with customers, and manage commercial activities in the digital economy.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for students and professionals, \u003cstrong\u003eElectronic Commerce\u003c\/strong\u003e provides an understanding of the strategic and operational aspects of online business. It combines theoretical concepts with practical discussions to help readers understand the opportunities, challenges, and technologies involved in building and managing digital commerce systems.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eThis book introduces the fundamentals of electronic commerce and explores the role of digital platforms in modern business operations. It explains key concepts related to online transactions, business models, customer engagement, and the infrastructure required for successful e-commerce activities.\u003c\/p\u003e\n\n\u003cp\u003eThe book covers important areas including e-business models, online marketing, electronic payment systems, digital transactions, supply chain management, customer relationship management (CRM), cybersecurity, legal and ethical issues, mobile commerce, and emerging business technologies.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eFundamentals of e-commerce and e-business concepts\u003c\/li\u003e\n\u003cli\u003eDigital technologies supporting online business operations\u003c\/li\u003e\n\u003cli\u003eOnline marketing and electronic payment systems\u003c\/li\u003e\n\u003cli\u003eSupply chain management and customer relationship management\u003c\/li\u003e\n\u003cli\u003eCybersecurity and legal aspects of digital commerce\u003c\/li\u003e\n\u003cli\u003eMobile commerce and emerging business technologies\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eMBA students studying digital business\u003c\/li\u003e\n\u003cli\u003eMCA and B.Tech students\u003c\/li\u003e\n\u003cli\u003eProfessionals interested in e-commerce concepts\u003c\/li\u003e\n\u003cli\u003eReaders seeking knowledge of business technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eElectronic Commerce\u003c\/strong\u003e provides a structured understanding of how digital technologies influence modern business practices. With coverage of e-commerce concepts, management strategies, and technological developments, the book serves as a useful resource for learning about the evolving digital business environment.\u003c\/p\u003e","brand":"Munesh Chandra Trivedi","offers":[{"title":"Default Title","offer_id":54487601185043,"sku":"BY11.1003","price":360.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/electronic-commerce","provider":"Books and You","version":"1.0","type":"link"}