{"product_id":"fight-less-win-more","title":"Fight Less, Win More","description":"\u003cp\u003e\u003cstrong\u003eFight Less, Win More: How Master Negotiators Influence Hearts, Minds, And Deals From the Bestselling Authors of Never Split the Difference\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat \u003c\/strong\u003e: Paperback \u003cbr\u003e\u003cstrong\u003ePages \u003c\/strong\u003e: 304 \u003cbr\u003e\u003cstrong\u003eDate of Release\u003c\/strong\u003e : 10 February 2026\u003c\/p\u003e\n\u003cp\u003eWritten by negotiation experts Jonathan B. Smith and Derek Gaunt, Fight Less, Win More is a practical, real-world guide to mastering negotiation — not through aggression, but through understanding people.\u003c\/p\u003e\n\u003cp\u003eThe book flips the usual idea of negotiation. Instead of “winning” by overpowering others, it introduces the concept of tactical empathy — the ability to deeply understand what the other person thinks, feels and wants, and use that insight to guide conversations toward better outcomes.\u003c\/p\u003e\n\u003cp\u003eDrawing from high-stakes environments like hostage negotiations as well as everyday scenarios, the authors show that negotiation isn’t just for boardrooms — it happens constantly in life: at work, in relationships, even in casual conversations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat the book teaches:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHow to recognize when you’re negotiating (often without realizing it) \u003cbr\u003eHow to influence decisions without conflict or pressure \u003cbr\u003eTechniques to de-escalate tension and handle difficult conversations \u003cbr\u003eWays to build trust quickly and effectively \u003cbr\u003eStrategies to reach win-win outcomes\u003c\/p\u003e\n\u003cp\u003eCore concept: Tactical Empathy \u003cbr\u003eInstead of focusing only on your own goals, the book emphasizes understanding the other person’s motivations and emotions. When people feel heard and valued, they become more open — and that’s when real influence happens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey techniques covered:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eActive listening and mirroring \u003cbr\u003eAsking the right questions at the right time \u003cbr\u003eReading emotional cues and hidden concerns \u003cbr\u003eFraming conversations to guide outcomes \u003cbr\u003eStaying calm under pressure \u003cbr\u003eTurning conflict into collaboration\u003c\/p\u003e\n\u003cp\u003eThe writing is clear, practical and example-driven, making the ideas easy to apply immediately — whether you’re negotiating a salary, resolving a disagreement or persuading someone in daily life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho should read this book:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProfessionals dealing with clients, teams or negotiations \u003cbr\u003eEntrepreneurs and business leaders \u003cbr\u003eAnyone who wants better communication skills \u003cbr\u003ePeople who struggle with conflict or difficult conversations\u003c\/p\u003e\n\u003cp\u003eIf you liked books like Never Split the Difference, this one offers a similar real-world, psychology-driven approach — with a strong focus on empathy as a strategic tool.\u003c\/p\u003e\n\u003cp\u003eFight Less Win More book, negotiation skills books, Derek Gaunt FBI negotiator, tactical empathy concept, communication skills improvement, business negotiation strategies, conflict resolution books, persuasion techniques, leadership communication books, self improvement India, Booksandyou.in\u003c\/p\u003e","brand":"Jonathan B. Smith and Derek Gaunt","offers":[{"title":"Default Title","offer_id":54345229467923,"sku":"BY13.3442","price":920.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/FightLess_WinMore.webp?v=1782471944","url":"https:\/\/booksandyou.in\/products\/fight-less-win-more","provider":"Books and You","version":"1.0","type":"link"}