{"product_id":"indian-icon-a-cult-called-royal-enfield","title":"Indian Icon : A Cult Called Royal Enfield","description":"\u003cp\u003e\u003cstrong\u003eIndian Icon: A Cult Called Royal Enfield\u003c\/strong\u003e by Amrit Raj traces the remarkable business journey of Royal Enfield, one of India's most recognised motorcycle brands. Blending corporate history with insights into brand building, leadership and strategic transformation, the book examines how Royal Enfield evolved from a struggling manufacturer into a globally admired premium motorcycle brand. It offers an engaging account of the people, decisions and turning points that shaped the company's success.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on extensive research, \u003cstrong\u003eIndian Icon: A Cult Called Royal Enfield\u003c\/strong\u003e explores the brand's enduring appeal, its loyal community of riders and the business strategies that revitalised its fortunes. The narrative highlights how vision, innovation and leadership transformed Royal Enfield into a symbol of Indian manufacturing with an international presence.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eThe book follows Royal Enfield's journey in India from the early 1950s, charting its early popularity, subsequent challenges and eventual revival. It examines the pivotal role played by Vikram Lal and later Siddhartha Lal in redefining the company's direction through changes in product development, marketing and long-term vision.\u003c\/p\u003e\n\n\u003cp\u003eAmrit Raj also takes readers behind the scenes of the company's transformation, exploring leadership decisions, takeover developments and the tensions between traditional practices and modern business approaches. The result is a detailed account of how Royal Enfield established itself as a premium homegrown consumer brand with global ambitions.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eThe history of Royal Enfield's growth in India.\u003c\/li\u003e\n\u003cli\u003eThe brand's transformation from decline to revival.\u003c\/li\u003e\n\u003cli\u003eThe leadership of Vikram Lal and Siddhartha Lal.\u003c\/li\u003e\n\u003cli\u003eBusiness strategies behind building a premium motorcycle brand.\u003c\/li\u003e\n\u003cli\u003eBehind-the-scenes insights into the company's turnaround.\u003c\/li\u003e\n\u003cli\u003eThe evolution of Royal Enfield's cult following and global identity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eRoyal Enfield enthusiasts.\u003c\/li\u003e\n\u003cli\u003eReaders interested in business history.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs and business professionals.\u003c\/li\u003e\n\u003cli\u003eThose interested in Indian brands and corporate leadership.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eIndian Icon: A Cult Called Royal Enfield\u003c\/strong\u003e offers an informative look at one of India's most celebrated business transformations. Combining corporate history with leadership insights and brand strategy, it provides a compelling read for motorcycle enthusiasts and readers interested in successful business turnarounds.\u003c\/p\u003e","brand":"Amrit Raj","offers":[{"title":"Default Title","offer_id":54534065422611,"sku":"BY36.100","price":525.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/indian-icon-a-cult-called-royal-enfield","provider":"Books and You","version":"1.0","type":"link"}