{"product_id":"insightful-inc","title":"Insightful Inc.","description":"\u003cp\u003e\u003cstrong\u003eInsightful Inc.\u003c\/strong\u003e by Manish Makhijani examines how organizations can build a consumer-centric culture by placing customer insights at the centre of business decisions. Drawing on the author's experience as Global Consumer Market Insights Director at Unilever, the book explains how a deep understanding of consumer needs can support innovation, strengthen decision-making, and contribute to sustainable business growth. It is written for professionals who want to connect customer knowledge with practical business strategy.\u003c\/p\u003e\n\n\u003cp\u003eUsing real-world examples and actionable frameworks, the book shows how consumer insights can influence every stage of an organisation, from product development and marketing to sales, leadership, and long-term planning. Its practical approach makes complex business concepts accessible to both established professionals and aspiring leaders.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eRather than treating market research as a standalone function, \u003cstrong\u003eInsightful Inc.\u003c\/strong\u003e demonstrates how organisations can integrate consumer understanding into everyday decision-making. Manish Makhijani explains how businesses can transform customer data into meaningful insights that improve products, strengthen brands, and build lasting customer relationships.\u003c\/p\u003e\n\n\u003cp\u003eThe book covers key topics including consumer behaviour, market research, innovation, strategic decision-making, organisational culture, leadership, and business growth. By illustrating how customer-first thinking can shape every business function, it provides a practical framework for organisations seeking to remain competitive in changing markets.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eHow consumer insights support better business decisions.\u003c\/li\u003e\n\u003cli\u003eApproaches to building a consumer-centric organisational culture.\u003c\/li\u003e\n\u003cli\u003eThe role of market research in innovation and growth.\u003c\/li\u003e\n\u003cli\u003eWays to strengthen customer relationships through meaningful insights.\u003c\/li\u003e\n\u003cli\u003eLeadership practices that encourage customer-first thinking.\u003c\/li\u003e\n\u003cli\u003ePractical frameworks for product development and marketing strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eBusiness leaders.\u003c\/li\u003e\n\u003cli\u003eMarketers.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs.\u003c\/li\u003e\n\u003cli\u003eProduct managers.\u003c\/li\u003e\n\u003cli\u003eManagement professionals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eInsightful Inc.\u003c\/strong\u003e provides a practical perspective on creating organisations that use consumer understanding to guide strategy, innovation, and leadership. Readers interested in customer-centric business practices and long-term growth will find valuable ideas that can be applied across a wide range of industries.\u003c\/p\u003e","brand":"Manish Makhijani","offers":[{"title":"Default Title","offer_id":54487587782931,"sku":"BY11.933","price":560.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/insightful-inc","provider":"Books and You","version":"1.0","type":"link"}