{"product_id":"like-the-button-that-changed-the-world-hardcover","title":"Like : The Button That Changed The World | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eLike: The Button That Changed the World\u003c\/strong\u003e by Martin Reeves and Bob Goodson examines the history and wider impact of the familiar digital “like” button. Combining technology history, business strategy, psychology and innovation, the book explores how a simple online interaction became a widely recognised form of approval, connection and social validation.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on Bob Goodson's experience as one of the pioneers associated with the concept, alongside Martin Reeves' perspective on strategy and innovation, the book traces how the idea developed and examines its influence on digital communication, online communities and modern culture.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eThe authors investigate the development of the like button and the creative decisions, experimentation and collaborations that contributed to its evolution. The story includes insights from founders and early innovators connected with companies such as Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail and FriendFeed.\u003c\/p\u003e\n\n\u003cp\u003eBeyond the button's origins, the book considers its effects on social media, consumer behaviour, digital marketing, product design and the attention economy. It also examines why people respond to social validation, drawing on perspectives from behavioural science, evolutionary biology, neuroscience, anthropology and social psychology.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLike: The Button That Changed the World\u003c\/strong\u003e also looks ahead to the changing relationship between technology and human connection as artificial intelligence, algorithms and emerging technologies continue to shape digital experiences.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eThe origins and development of the digital like button\u003c\/li\u003e\n\u003cli\u003eHow a simple interaction became a form of social validation\u003c\/li\u003e\n\u003cli\u003eInsights from pioneers and innovators across major technology companies\u003c\/li\u003e\n\u003cli\u003eThe influence of likes on social media and online communities\u003c\/li\u003e\n\u003cli\u003eConnections between digital interaction and consumer behaviour\u003c\/li\u003e\n\u003cli\u003ePsychological and behavioural reasons behind social validation\u003c\/li\u003e\n\u003cli\u003eThe role of the like button in product design and digital marketing\u003c\/li\u003e\n\u003cli\u003eHow emerging technologies may reshape online human connection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eReaders interested in technology and innovation\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs and readers interested in business strategy\u003c\/li\u003e\n\u003cli\u003ePeople interested in social media and digital culture\u003c\/li\u003e\n\u003cli\u003eReaders exploring behavioural psychology and neuroscience\u003c\/li\u003e\n\u003cli\u003eThose interested in product design, marketing and internet history\u003c\/li\u003e\n\u003cli\u003eReaders curious about Silicon Valley and technology companies\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eLike: The Button That Changed the World\u003c\/strong\u003e uses one familiar digital feature to examine larger questions about technology, human behaviour and online culture. By connecting its history with psychology, business and innovation, the book offers readers a broader understanding of how a small interface idea can influence digital life.\u003c\/p\u003e","brand":"Martin Reeves","offers":[{"title":"Default Title","offer_id":54604192547091,"sku":"BY13.5769","price":1250.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/like-the-button-that-changed-the-world-hardcover","provider":"Books and You","version":"1.0","type":"link"}