{"product_id":"marketing-made-easy-hardcover","title":"Marketing Made Easy | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eMarketing Made Easy: Proven Marketing Strategies and Frameworks for Founders, Marketers, and Business Professionals\u003c\/strong\u003e by Deb Gooha is a practical guide to planning, executing, measuring, and scaling marketing activities. It brings together customer understanding, value propositions, positioning, pricing, storytelling, campaigns, CRM, funnel mapping, and analytics in a structured approach to modern marketing.\u003c\/p\u003e \u003cp\u003eDesigned for founders, marketers, business professionals, students, agencies, freelancers, startups, and SMEs, the book focuses on applying marketing concepts rather than treating them solely as theory. It includes frameworks, funnel templates, growth models, case studies, and ready-to-use templates for different stages of marketing execution.\u003c\/p\u003e \u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eMarketing Made Easy\u003c\/strong\u003e begins with understanding customers and developing a clear value proposition before moving into broader marketing strategy. It covers approaches for building marketing systems across B2B, B2C, and D2C businesses, with attention to positioning, pricing, storytelling, and brand building.\u003c\/p\u003e \u003cp\u003eThe book also examines campaign planning and execution across digital and traditional channels. CRM, funnel mapping, and analytics are included as tools for tracking marketing performance and understanding how campaigns and customer journeys can be measured.\u003c\/p\u003e \u003cp\u003eAuthor Deb Gooha brings more than 25 years of marketing experience across FinTech, IT, Telecom, E-Commerce, and consumer brands. His experience includes involvement in the launch of UPI Payments, RuPay Cards, and IMPS at NPCI, as well as his work in global growth and development of the 4P Growth Framework.\u003c\/p\u003e \u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eHow to understand customers and develop a strong value proposition\u003c\/li\u003e \u003cli\u003eMarketing systems for B2B, B2C, and D2C businesses\u003c\/li\u003e \u003cli\u003eFrameworks for positioning, pricing, storytelling, and brand building\u003c\/li\u003e \u003cli\u003ePlanning and executing campaigns across digital and traditional channels\u003c\/li\u003e \u003cli\u003eUsing CRM, funnel mapping, and analytics to measure performance\u003c\/li\u003e \u003cli\u003eGrowth models and frameworks for structured marketing execution\u003c\/li\u003e \u003cli\u003eReal-world case studies and ready-to-use marketing templates\u003c\/li\u003e \u003cli\u003eAn execution-focused approach to planning and scaling marketing activities\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eEntrepreneurs and founders building marketing systems\u003c\/li\u003e \u003cli\u003eMarketers and brand managers seeking structured frameworks\u003c\/li\u003e \u003cli\u003eBusiness professionals and students learning practical marketing\u003c\/li\u003e \u003cli\u003eAgencies and freelancers working on measurable marketing campaigns\u003c\/li\u003e \u003cli\u003eStartups and SMEs developing their marketing processes\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eMarketing Made Easy: Proven Marketing Strategies and Frameworks for Founders, Marketers, and Business Professionals\u003c\/strong\u003e connects marketing strategy with practical execution, covering customer understanding, positioning, campaigns, measurement, funnels, CRM, and growth models. Deb Gooha combines his industry experience with frameworks, templates, and case studies to give readers a structured way to approach marketing in modern business environments.\u003c\/p\u003e","brand":"Deb Gooha","offers":[{"title":"Default Title","offer_id":67615795708179,"sku":null,"price":1380.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/marketing-made-easy-hardcover","provider":"Books and You","version":"1.0","type":"link"}