{"product_id":"mass-communication-in-india-5th-edition","title":"Mass Communication In India | 5th Edition","description":"\u003cp\u003e\u003cstrong\u003eMass Communication In India (5th Edition)\u003c\/strong\u003e by Keval J. Kumar provides an in-depth overview of the development, structure, and influence of mass communication in India. Covering the journey from traditional print media to digital communication technologies, the book explains key concepts, communication theories, and the changing role of media in a rapidly evolving information society. It is designed for students, educators, and professionals seeking a clear understanding of India's media landscape.\u003c\/p\u003e\n\n\u003cp\u003eCombining theoretical foundations with contemporary developments, this updated edition examines journalism, broadcasting, advertising, public relations, and digital media alongside the impact of information and communication technologies (ICTs). Its broad scope makes it a valuable reference for academic study and professional learning in communication and media-related fields.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eMass Communication In India (5th Edition)\u003c\/strong\u003e begins by introducing the principles and theories of mass communication before tracing the historical growth of India's media industry. It examines newspapers, magazines, radio, television, cinema, publishing, telecommunications, the internet, social media, and mobile communication, showing how each has contributed to the country's communication ecosystem.\u003c\/p\u003e\n\n\u003cp\u003eThe book also discusses important topics such as media laws, ethics, communication models, globalization, and digital transformation. By exploring the relationship between media and society, politics, education, and economic development, it provides readers with a balanced understanding of both the opportunities and challenges shaping communication in India today.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eCore theories and principles of mass communication.\u003c\/li\u003e\n\u003cli\u003eThe evolution of print, broadcast, and digital media in India.\u003c\/li\u003e\n\u003cli\u003eThe role of ICTs in transforming modern communication.\u003c\/li\u003e\n\u003cli\u003eCoverage of journalism, advertising, and public relations.\u003c\/li\u003e\n\u003cli\u003eCommunication models, media laws, and media ethics.\u003c\/li\u003e\n\u003cli\u003eThe influence of globalization and digital transformation on Indian media.\u003c\/li\u003e\n\u003cli\u003eMedia's role in society, politics, education, and economic development.\u003c\/li\u003e\n\u003cli\u003eCurrent trends in social media, mobile communication, and online platforms.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eStudents of journalism and mass communication.\u003c\/li\u003e\n\u003cli\u003eMedia studies and communication students.\u003c\/li\u003e\n\u003cli\u003eAdvertising and public relations learners.\u003c\/li\u003e\n\u003cli\u003eCommunication professionals.\u003c\/li\u003e\n\u003cli\u003eCandidates preparing for academic or competitive examinations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eMass Communication In India (5th Edition)\u003c\/strong\u003e brings together communication theory, media history, and contemporary digital developments in a single volume. Its clear coverage of India's evolving media landscape makes it a useful resource for understanding how communication technologies continue to influence journalism, public discourse, and society.\u003c\/p\u003e","brand":"Keval J. Kumar","offers":[{"title":"Default Title","offer_id":54487571267859,"sku":"BY11.880","price":410.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/mass-communication-in-india-5th-edition","provider":"Books and You","version":"1.0","type":"link"}