{"product_id":"memes-for-mummyji-making-sense-of-post-smartphone-india","title":"Memes For Mummyji : Making Sense Of Post - Smartphone India","description":"\u003cp\u003e\u003cstrong\u003eMemes For Mummyji: Making Sense of Post-Smartphone India\u003c\/strong\u003e by Santosh Desai is a collection of essays examining how smartphones and digital culture have changed everyday life in contemporary India. Through observations on shopping, relationships, parenting, politics, religion, protest, and communication, Desai looks at the subtle cultural shifts taking place as traditional ways of life meet a rapidly changing digital world.\u003c\/p\u003e \u003cp\u003eDrawing on more than a decade of observation, the book considers the contradictions of an India caught between established customs and new freedoms. With humour and cultural insight, Desai explores not simply what technology has changed, but how Indians themselves have adapted while older values and habits continue to shape everyday behaviour.\u003c\/p\u003e \u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003eThe smartphone has become part of ordinary Indian life, influencing how people interact with one another and how they participate in public and private spaces. Desai examines these changes through familiar experiences, from selfies and social media to modern relationships and changing family dynamics.\u003c\/p\u003e \u003cp\u003eThe essays also consider the evolving language and culture of politics, consumer behaviour, parenting, worship, protest, and online identity. These subjects reveal how digital communication has created new ways of expressing opinions, forming connections, and navigating social expectations.\u003c\/p\u003e \u003cp\u003eRather than treating technology as the sole subject, the book uses the smartphone era as a lens through which to examine Indian society. The essays highlight the coexistence of modern digital habits with longstanding cultural instincts, creating a portrait of a society undergoing transformation without completely leaving its past behind.\u003c\/p\u003e \u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eHow smartphones have reshaped everyday behaviour across contemporary India.\u003c\/li\u003e \u003cli\u003eThe changing meanings of selfies, memes, and online identities.\u003c\/li\u003e \u003cli\u003eNew patterns in Indian relationships, family life, and parenting.\u003c\/li\u003e \u003cli\u003eThe evolving vocabulary and experience of politics in the digital age.\u003c\/li\u003e \u003cli\u003eChanges in shopping, consumer behaviour, worship, and protest.\u003c\/li\u003e \u003cli\u003eThe continuing influence of tradition beneath India's digital transformation.\u003c\/li\u003e \u003cli\u003eEssays drawn from more than a decade of observing Indian life.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eReaders interested in contemporary Indian society and culture.\u003c\/li\u003e \u003cli\u003eReaders who enjoy social commentary and cultural analysis.\u003c\/li\u003e \u003cli\u003eThose interested in smartphones, social media, and digital culture.\u003c\/li\u003e \u003cli\u003eReaders exploring the relationship between technology and society.\u003c\/li\u003e \u003cli\u003eStudents and general readers interested in sociology, media, and modern India.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e \u003cp\u003eMemes For Mummyji offers a thoughtful and humorous examination of how digital life is changing Indian society while traditional values continue to influence everyday choices. Santosh Desai uses familiar experiences and cultural observations to make sense of the contradictions, freedoms, habits, and social changes shaping post-smartphone India.\u003c\/p\u003e","brand":"Santosh Desai","offers":[{"title":"Default Title","offer_id":54604192153875,"sku":"BY13.5759","price":660.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/memes-for-mummyji-making-sense-of-post-smartphone-india","provider":"Books and You","version":"1.0","type":"link"}