{"product_id":"mindful-business-growth-hardcover","title":"Mindful Business Growth | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eMindful Business Growth: 22 Levers of Building and Scaling Your Business\u003c\/strong\u003e by Rajesh Srinivasan is a practical business strategy and entrepreneurship guide focused on identifying the areas that can have a significant influence on business growth. Drawing on the Pareto Principle, or 80\/20 Rule, the book explores 22 growth levers across strategy, marketing, sales, customer insights, leadership, profitability, and operations.\u003c\/p\u003e \u003cp\u003eThe book brings together business models, frameworks, real-world examples, and actionable ideas for founders, business owners, marketers, sales leaders, and other professionals. Its focus is on making deliberate growth decisions while considering customer needs, product-market fit, profitability, and the practical challenges of scaling a business.\u003c\/p\u003e \u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eMindful Business Growth\u003c\/strong\u003e approaches business growth through the idea that organisations can focus on a smaller number of high-impact opportunities rather than attempting to improve every area simultaneously. The 22 growth levers cover several functions that influence how businesses develop and scale.\u003c\/p\u003e \u003cp\u003eKey areas include business and marketing strategy, sales, product-market fit, consumer behaviour, market research, leadership, decision-making, profitability, go-to-market planning, and operational excellence. The book also addresses startup growth, business management, customer acquisition, and brand development as interconnected parts of a broader growth strategy.\u003c\/p\u003e \u003cp\u003eRajesh Srinivasan uses the 80\/20 framework to examine how businesses can identify important priorities and make focused decisions. Practical frameworks, business models, and examples give readers material for considering growth and scaling within different business contexts.\u003c\/p\u003e \u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e22 growth levers for building and scaling a business\u003c\/li\u003e \u003cli\u003eThe Pareto Principle and its application to business growth decisions\u003c\/li\u003e \u003cli\u003eBusiness strategy and management approaches for sustainable growth\u003c\/li\u003e \u003cli\u003eMarketing, branding, sales, and customer acquisition strategies\u003c\/li\u003e \u003cli\u003eProduct-market fit, consumer behaviour, and market research considerations\u003c\/li\u003e \u003cli\u003eLeadership, decision-making, and operational excellence perspectives\u003c\/li\u003e \u003cli\u003eApproaches to profitability improvement and business scaling\u003c\/li\u003e \u003cli\u003eGo-to-market strategies and practical growth frameworks\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eStartup founders and entrepreneurs developing growth strategies\u003c\/li\u003e \u003cli\u003eSmall business owners working on business expansion\u003c\/li\u003e \u003cli\u003eCEOs and business leaders managing growth and scaling\u003c\/li\u003e \u003cli\u003eMarketing and sales leaders focused on customer acquisition\u003c\/li\u003e \u003cli\u003eConsultants and business professionals studying growth strategy\u003c\/li\u003e \u003cli\u003eMBA students interested in entrepreneurship and business management\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eMindful Business Growth: 22 Levers of Building and Scaling Your Business\u003c\/strong\u003e combines the 80\/20 principle with practical frameworks covering strategy, marketing, sales, customers, leadership, profitability, and operations. Rajesh Srinivasan gives readers a structured way to examine the decisions and business functions involved in building and scaling a customer-focused organisation.\u003c\/p\u003e","brand":"Rajesh Srinivasan","offers":[{"title":"Default Title","offer_id":67615806619923,"sku":null,"price":1380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/MindfulBusinessGrowth-1.webp?v=1791222456","url":"https:\/\/booksandyou.in\/products\/mindful-business-growth-hardcover","provider":"Books and You","version":"1.0","type":"link"}