{"product_id":"strategic-management-2nd-edition","title":"Strategic Management (2nd Edition)","description":"\u003cp\u003e\u003cstrong\u003eStrategic Management (2nd Edition)\u003c\/strong\u003e by Saroj Datta provides a structured introduction to the principles and practices of strategic management. Covering the development of corporate vision and mission, environmental analysis, strategic planning and implementation, the book explains how organisations formulate, evaluate and execute strategies to achieve their objectives. It is designed for readers seeking a clear understanding of strategic decision-making in a business context.\u003c\/p\u003e\n\n\u003cp\u003eCombining theoretical concepts with case studies, real-world examples and practical assignments, \u003cstrong\u003eStrategic Management (2nd Edition)\u003c\/strong\u003e bridges academic learning and practical application. The book also examines contemporary issues in strategic management, helping readers understand how organisations respond to changing business environments.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eThe book introduces the core concepts of strategic management, beginning with the formulation of corporate vision and mission. It explains methods for analysing both the external business environment and an organisation's internal capabilities, enabling readers to understand the factors that influence strategic planning.\u003c\/p\u003e\n\n\u003cp\u003eIt further explores the evaluation of strategic alternatives, strategic implementation, and the monitoring and control processes required to assess organisational performance. Supported by concise explanations, case studies, real-world examples and chapter-end assignments, the book encourages readers to apply strategic management concepts in practical situations.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eFundamental concepts of strategic management.\u003c\/li\u003e\n\u003cli\u003eMethods for developing corporate vision and mission.\u003c\/li\u003e\n\u003cli\u003eTechniques for analysing industries and organisational environments.\u003c\/li\u003e\n\u003cli\u003eApproaches to evaluating strategic alternatives.\u003c\/li\u003e\n\u003cli\u003eProcesses for strategy implementation, monitoring and control.\u003c\/li\u003e\n\u003cli\u003eCase studies, real-world examples and practical chapter-end assignments.\u003c\/li\u003e\n\u003cli\u003eCurrent issues influencing strategic management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eStudents studying strategic management.\u003c\/li\u003e\n\u003cli\u003eBusiness and management learners.\u003c\/li\u003e\n\u003cli\u003eEducators teaching business strategy.\u003c\/li\u003e\n\u003cli\u003eReaders interested in organisational strategy and decision-making.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eStrategic Management (2nd Edition)\u003c\/strong\u003e combines clear explanations with practical examples, case studies and assignments to help readers understand the key principles of business strategy. Its balanced approach makes it a valuable resource for learning how organisations develop, implement and evaluate strategic decisions.\u003c\/p\u003e","brand":"Saroj Datta and Mercy Mathew","offers":[{"title":"Default Title","offer_id":54509911408915,"sku":"BY11.1495","price":380.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/strategic-management-2nd-edition","provider":"Books and You","version":"1.0","type":"link"}