{"product_id":"the-art-of-enduring-how-great-companies-turn-crisis-into-opportunity-hardcover","title":"The Art Of Enduring :  How Great Companies Turn Crisis Into Opportunity | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eThe Art of Enduring: How Great Companies Turn Crisis into Opportunity\u003c\/strong\u003e by \u003cstrong\u003eSaurabh Mukherjea and Salil Desai\u003c\/strong\u003e examines how some of India's most resilient companies survived repeated economic and business disruptions while continuing to create long-term value.\u003c\/p\u003e\n\u003cp\u003eFrom demonetization and GST to COVID-19, trade wars and supply-chain disruptions, this follow-up to \u003cem\u003eThe Unusual Billionaires\u003c\/em\u003e explores the stories, strategies and leadership principles behind five exceptional Indian companies and their ability to endure and compound success.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\u003cp\u003eThe decade from 2015 to 2025 presented corporate India with a succession of major challenges. \u003cstrong\u003eThe Art of Enduring\u003c\/strong\u003e explores how a select group of companies navigated these disruptions and continued to outperform, demonstrating that enduring success is often built through resilience, disciplined execution and long-term thinking.\u003c\/p\u003e\n\n\u003cp\u003eFrom India's 500 largest companies, the authors identify five companies that stood out for their ability to outpace India's GDP and generate returns on capital exceeding 15 per cent every year for a decade and a half, including the turbulent period of 2015–25: \u003cstrong\u003eBajaj Finance, Titan, Dr Lal PathLabs, Divi's Labs and Tata Elxsi\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe book looks beyond financial performance to examine the people and institutional cultures behind these businesses. Through the stories of entrepreneurs and professionals such as \u003cstrong\u003eDr Arvind Lal, Bhaskar Bhat, Rajeev Jain and Om Manchanda\u003c\/strong\u003e, it explores how leadership, values, talent and a long-term approach can help organisations turn disruption into strength.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHow leading Indian companies navigated major business and economic crises\u003c\/li\u003e\n\u003cli\u003eLessons from demonetization, GST, COVID-19, trade wars and supply-chain disruptions\u003c\/li\u003e\n\u003cli\u003eThe strategies behind five resilient Indian companies\u003c\/li\u003e\n\u003cli\u003eHow businesses can turn disruption and uncertainty into opportunity\u003c\/li\u003e\n\u003cli\u003eThe role of leadership, institutional culture and disciplined execution in long-term success\u003c\/li\u003e\n\u003cli\u003eStories of entrepreneurs and professional CEOs who built enduring institutions\u003c\/li\u003e\n\u003cli\u003eWhy long-term compounders can offer valuable lessons beyond celebrity-led businesses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho Is This Book For?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness leaders, entrepreneurs and executives\u003c\/li\u003e\n\u003cli\u003eInvestors interested in Indian companies and long-term value creation\u003c\/li\u003e\n\u003cli\u003eStudents of business, management and corporate strategy\u003c\/li\u003e\n\u003cli\u003eReaders interested in the resilience of Indian businesses\u003c\/li\u003e\n\u003cli\u003eAnyone seeking lessons from companies that have successfully navigated crises\u003c\/li\u003e\n\u003cli\u003eReaders who enjoyed \u003cem\u003eThe Unusual Billionaires\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Art of Enduring\u003c\/strong\u003e shifts the focus from spectacular short-term success to the quieter discipline of building institutions that can survive disruption and compound value over time. Through detailed company stories, the authors show how resilience can become a competitive advantage.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing five standout Indian businesses and the people behind them, this insightful follow-up to \u003cem\u003eThe Unusual Billionaires\u003c\/em\u003e offers valuable lessons in \u003cstrong\u003eleadership, business resilience, long-term thinking and sustainable success\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Saurabh Mukherjea and Salil Desai","offers":[{"title":"Default Title","offer_id":54677654864147,"sku":"BY13.6359","price":660.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/9789377300708-1.jpg?v=1788892890","url":"https:\/\/booksandyou.in\/products\/the-art-of-enduring-how-great-companies-turn-crisis-into-opportunity-hardcover","provider":"Books and You","version":"1.0","type":"link"}