{"product_id":"the-essence-of-life-a-memoir-hardcover","title":"The Essence Of Life : A Memoir | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eThe Essence of Life by Viju Jacob | Memoir of Entrepreneurship \u0026amp; Leadership\u003c\/strong\u003e\u003c\/p\u003e \u003ch2\u003eIntroduction\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eThe Essence of Life\u003c\/strong\u003e by Viju Jacob is a memoir of entrepreneurship, resilience, innovation, and purposeful leadership. From his early life in Kerala to leading Synthite Industries as a global producer of spice extracts, essential oils, and herbal extracts, Jacob reflects on the experiences and decisions that shaped his personal and professional journey.\u003c\/p\u003e \u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003eInspired by the pioneering spirit of his father, C. V. Jacob, Viju Jacob recounts the growth of Synthite and the challenges involved in building an international business from a family enterprise. He describes the decision to embrace oleoresin extraction at a time when its potential was not widely recognised and the difficulties of entering competitive global markets.\u003c\/p\u003e \u003cp\u003eThe memoir also explores the realities of managing a family-led company, adapting to changing business conditions, and maintaining a long-term commitment to responsible sourcing. Jacob highlights the importance of working closely with farmers and communities while building a business in the spice and natural-extract industries.\u003c\/p\u003e \u003cp\u003eWith a foreword by Dr. Shashi Tharoor, the book combines personal memories with reflections on leadership, innovation, integrity, resilience, sustainable business, and the responsibilities that come with long-term success.\u003c\/p\u003e \u003ch2\u003eWhat You’ll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eViju Jacob's entrepreneurial journey:\u003c\/strong\u003e Follow his path from a small town in Kerala to the leadership of a global enterprise.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eThe growth of Synthite:\u003c\/strong\u003e Explore the business decisions and developments that helped transform a family company into an international organisation.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eInnovation in spice extraction:\u003c\/strong\u003e Discover the significance of embracing oleoresin extraction and expanding into natural and herbal extracts.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGlobal business challenges:\u003c\/strong\u003e Learn about the difficulties and strategic choices involved in entering international markets.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFamily business leadership:\u003c\/strong\u003e Examine the discipline, continuity, and responsibilities involved in managing a family-led enterprise.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSustainable sourcing:\u003c\/strong\u003e Explore Jacob's emphasis on responsible relationships with farmers and communities and the importance of creating long-term value.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLeadership and resilience:\u003c\/strong\u003e Reflect on the principles of perseverance, integrity, innovation, and long-term thinking.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eEntrepreneurs and startup founders\u003c\/li\u003e \u003cli\u003eBusiness leaders and management professionals\u003c\/li\u003e \u003cli\u003eFamily business owners and successors\u003c\/li\u003e \u003cli\u003eStudents of entrepreneurship and business management\u003c\/li\u003e \u003cli\u003eReaders interested in Indian business biographies and memoirs\u003c\/li\u003e \u003cli\u003eAnyone inspired by stories of innovation, resilience, and purposeful leadership\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhy You’ll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eThe Essence of Life\u003c\/strong\u003e goes beyond a conventional business success story by connecting entrepreneurship with personal values, family legacy, innovation, and social responsibility. Viju Jacob's reflections provide a close look at the choices, challenges, and long-term thinking involved in building an enduring enterprise.\u003c\/p\u003e \u003cp\u003eFor readers interested in Indian entrepreneurship and family businesses, this hardcover offers a thoughtful combination of personal memoir and practical lessons on leadership, innovation, responsible business, and perseverance.\u003c\/p\u003e","brand":"Viju Jacob","offers":[{"title":"Default Title","offer_id":54604196544787,"sku":"BY13.5875","price":565.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/the-essence-of-life-a-memoir-hardcover","provider":"Books and You","version":"1.0","type":"link"}