{"product_id":"the-marketer-s-compass-navigating-leadership-loyalty-and-legacy-in-25-years-of-branding","title":"The Marketer’s Compass : Navigating Leadership, Loyalty, And Legacy In 25 Years Of Branding","description":"\u003ch2\u003eThe Marketer's Compass by Romi Dhanraj Chugh – Navigating Leadership, Loyalty and Legacy in 25 Years of Branding\u003c\/h2\u003e\n\u003cp\u003eWhen trends change and metrics fade, what should guide your choices? \u003cstrong\u003eThe Marketer's Compass\u003c\/strong\u003e by Romi Dhanraj Chugh draws on 25 years of experience to answer that question.\u003c\/p\u003e\n\u003cp\u003eIn a profession focused on visibility, metrics and the next big trend, the book asks what really keeps a brand true to its purpose.\u003c\/p\u003e\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\u003cp\u003eChugh explores the tensions between commercial success and personal integrity, customer expectations and organisational assumptions, and ambition and responsibility.\u003c\/p\u003e\n\u003cp\u003eThrough stories of failure, self-discovery and leadership, he shows how brands earn trust, how cultures form through everyday decisions and why a lasting legacy takes more than market share.\u003c\/p\u003e\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLessons from 25 years of branding and marketing\u003c\/li\u003e\n\u003cli\u003eThe tension between commercial success and integrity\u003c\/li\u003e\n\u003cli\u003eHow brands earn trust over time\u003c\/li\u003e\n\u003cli\u003eHow company culture is shaped by everyday decisions\u003c\/li\u003e\n\u003cli\u003eWhy legacy depends on more than recognition or market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMarketers and brand managers\u003c\/li\u003e\n\u003cli\u003eBusiness leaders shaping brand and culture\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs building brands with purpose\u003c\/li\u003e\n\u003cli\u003eReaders who want reflective, experience-based business insight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Marketer's Compass\u003c\/strong\u003e is a thoughtful guide for anyone building a brand with purpose. If you want lessons on trust, leadership and legacy that outlast trends, Romi Dhanraj Chugh offers a considered approach.\u003c\/p\u003e","brand":"Romi Dhanraj Chugh","offers":[{"title":"Default Title","offer_id":67893266907411,"sku":"BY36.1239","price":290.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/4494\/6707\/files\/TheMarketer_sCompass-1.webp?v=1793367412","url":"https:\/\/booksandyou.in\/products\/the-marketer-s-compass-navigating-leadership-loyalty-and-legacy-in-25-years-of-branding","provider":"Books and You","version":"1.0","type":"link"}