{"product_id":"the-new-bjp-hardcover","title":"The New BJP | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eThe New BJP: The Remaking of the World's Largest Political Party\u003c\/strong\u003e by Nalin Mehta examines the transformation of the Bharatiya Janata Party (BJP) into the world's largest political party and its growing electoral success since 2014. Combining political analysis with historical context, the book explores the factors behind the party's expansion beyond its traditional support base, including social engineering, welfare policies, caste dynamics and voter mobilisation. It is an insightful read for anyone interested in contemporary Indian politics, elections and democratic institutions.\u003c\/p\u003e\n\n\u003cp\u003eMoving beyond a single explanation for the BJP's rise, the book analyses the interplay of ideology, governance, organisational strategy and electoral politics. It offers readers a detailed perspective on the political changes that have shaped India's democratic landscape under the leadership of Narendra Modi.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003eNalin Mehta investigates the political, organisational and social developments that contributed to the BJP's electoral growth at both the national and state levels. Drawing on political analysis and contemporary events, the book explores how the party broadened its appeal across different sections of Indian society.\u003c\/p\u003e\n\n\u003cp\u003eThe book discusses themes including Hindutva politics, caste coalitions, welfare initiatives, the role of the Rashtriya Swayamsevak Sangh (RSS), and the emergence of a significant women voter base. By placing these developments within the broader context of Indian democracy, it offers a nuanced examination of one of the country's most influential political movements.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eAn analysis of the BJP's rise as the world's largest political party.\u003c\/li\u003e\n\u003cli\u003eInsights into electoral strategies and political organisation.\u003c\/li\u003e\n\u003cli\u003eThe role of caste coalitions and social engineering in electoral success.\u003c\/li\u003e\n\u003cli\u003eDiscussions on welfare policies and voter outreach.\u003c\/li\u003e\n\u003cli\u003eThe influence of the RSS in the party's political growth.\u003c\/li\u003e\n\u003cli\u003ePerspectives on contemporary Indian politics under Narendra Modi.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eReaders interested in Indian politics and elections.\u003c\/li\u003e\n\u003cli\u003eStudents and researchers of political science.\u003c\/li\u003e\n\u003cli\u003eJournalists and public policy professionals.\u003c\/li\u003e\n\u003cli\u003eReaders following contemporary Indian affairs.\u003c\/li\u003e\n\u003cli\u003eAnyone interested in political parties and democratic institutions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe New BJP: The Remaking of the World's Largest Political Party\u003c\/strong\u003e provides a detailed examination of the political, social and organisational factors behind the BJP's electoral rise. It offers readers a well-contextualised perspective on the changing dynamics of Indian politics and the forces shaping contemporary democracy.\u003c\/p\u003e","brand":"Nalin Mehta","offers":[{"title":"Default Title","offer_id":54534059753747,"sku":"BY36.14","price":920.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/the-new-bjp-hardcover","provider":"Books and You","version":"1.0","type":"link"}