{"product_id":"the-personal-mba","title":"The Personal MBA","description":"\u003cp\u003e\u003cstrong\u003eThe Personal MBA by Josh Kaufman | Business Education in One Volume\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eIntroduction\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eThe Personal MBA: A World-Class Business Education in a Single Volume\u003c\/strong\u003e by Josh Kaufman is a practical guide to the core ideas behind successful businesses and careers. The 10th Anniversary Edition has been completely revised and updated, bringing together essential concepts in marketing, sales, finance, operations, leadership, decision-making, and systems thinking without requiring a traditional MBA programme.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eThe Personal MBA\u003c\/strong\u003e distils fundamental business concepts into accessible mental models that readers can use to understand how organisations create value and how professionals can make better decisions. Rather than focusing on academic theory alone, the book emphasises practical knowledge that can be applied in real business and workplace situations.\u003c\/p\u003e \u003cp\u003eThe book covers a broad range of commercial fundamentals, including creating valuable products, understanding customers, marketing, sales, negotiation, finance, operations, productivity, teamwork, and systems. By connecting these ideas, Kaufman helps readers develop a more complete picture of how businesses function.\u003c\/p\u003e \u003cp\u003eThe revised 10th Anniversary Edition is designed for readers who want to strengthen their business knowledge whether they are building a company, advancing a career, managing a team, or simply looking for a clearer understanding of commercial decision-making.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You’ll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eBusiness fundamentals:\u003c\/strong\u003e Understand the core concepts involved in creating, delivering, and capturing value.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMarketing and customer behaviour:\u003c\/strong\u003e Explore how businesses attract customers and understand what people value.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSales and negotiation:\u003c\/strong\u003e Learn practical principles for communicating value, reaching agreements, and improving commercial outcomes.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFinance and operations:\u003c\/strong\u003e Build familiarity with financial thinking, business processes, and the systems that support organisations.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLeadership and teamwork:\u003c\/strong\u003e Consider how people, collaboration, and management influence business performance.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eDecision-making:\u003c\/strong\u003e Use practical mental models to approach business problems with greater clarity and structure.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSystems thinking:\u003c\/strong\u003e Understand how different parts of a business connect and influence one another.\u003c\/li\u003e \u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eEntrepreneurs and startup founders\u003c\/li\u003e \u003cli\u003eBusiness professionals and managers\u003c\/li\u003e \u003cli\u003eStudents and MBA aspirants\u003c\/li\u003e \u003cli\u003eFreelancers and independent professionals\u003c\/li\u003e \u003cli\u003eReaders seeking practical business and career knowledge\u003c\/li\u003e \u003cli\u003eAnyone interested in entrepreneurship, leadership, strategy, and productivity\u003c\/li\u003e \u003c\/ul\u003e\n\n\u003ch2\u003eWhy You’ll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eThe Personal MBA\u003c\/strong\u003e makes business education approachable by bringing a wide range of important concepts together in one volume. Instead of requiring readers to study each subject separately, Josh Kaufman presents practical mental models that can help them understand how businesses operate and how commercial decisions are made.\u003c\/p\u003e \u003cp\u003eWhether you are starting a business, growing professionally, managing people, or simply want to become more commercially aware, this paperback offers a useful foundation of business knowledge that can be applied across different industries and career paths.\u003c\/p\u003e","brand":"J. Sandel Michael","offers":[{"title":"Default Title","offer_id":54604198936851,"sku":"BY13.5936","price":750.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/the-personal-mba","provider":"Books and You","version":"1.0","type":"link"}