{"product_id":"the-power-of-emotional-marketing-brands-that-resonate-hardcover","title":"The Power Of Emotional Marketing : Brands That Resonate | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eThe Power of Emotional Marketing - Brands That Resonate\u003c\/strong\u003e by Bhuvana Subramanyan explores how emotional connections can shape consumer decisions and brand relationships. The book presents the author's \u003cstrong\u003eSpectrum of Sensations\u003c\/strong\u003e framework alongside practical marketing methodologies, tools, templates, and real-world case studies to examine how brands can build campaigns around emotional engagement.\u003c\/p\u003e \u003cp\u003eCovering both digital and traditional media, the book looks at ways to develop, measure, and refine emotionally driven marketing campaigns. It includes more than 40 marketing tools and templates and over 100 case studies and examples, with a particular focus on Indian brands and customer-centric marketing.\u003c\/p\u003e \u003ch2\u003eAbout This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eThe Power of Emotional Marketing\u003c\/strong\u003e examines the role of emotions in marketing and the development of stronger connections between brands and their audiences. It introduces the Spectrum of Sensations framework as a way of approaching emotional engagement when planning marketing initiatives.\u003c\/p\u003e \u003cp\u003eThe book combines conceptual discussion with practical resources, including marketing tools, templates, methodologies, and examples. Its case studies draw from real-world marketing situations and include examples involving Indian brands, allowing readers to examine how emotional considerations can be incorporated into campaigns.\u003c\/p\u003e \u003cp\u003eThe discussion also addresses campaign effectiveness and emotional engagement across digital and traditional media. Author Bhuvana Subramanyan draws on nearly three decades of marketing experience with organisations including Randstad, IBM, Aptech, and TNT, as well as her work advising Indian and global brands.\u003c\/p\u003e \u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eThe role of emotional connections in consumer and brand relationships\u003c\/li\u003e \u003cli\u003eThe Spectrum of Sensations framework for emotional marketing\u003c\/li\u003e \u003cli\u003eApproaches to creating emotionally engaging marketing campaigns\u003c\/li\u003e \u003cli\u003eMethods for measuring campaign effectiveness and emotional engagement\u003c\/li\u003e \u003cli\u003eMore than 40 marketing tools and templates for practical application\u003c\/li\u003e \u003cli\u003eOver 100 real-world case studies and marketing examples\u003c\/li\u003e \u003cli\u003eExamples from Indian brands across different marketing contexts\u003c\/li\u003e \u003cli\u003eConsiderations for emotional marketing across digital and traditional media\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003ePerfect For\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eBrand managers exploring emotional marketing\u003c\/li\u003e \u003cli\u003eEntrepreneurs interested in customer-centric brand building\u003c\/li\u003e \u003cli\u003eMarketing professionals and practitioners\u003c\/li\u003e \u003cli\u003eCreative agencies developing marketing campaigns\u003c\/li\u003e \u003cli\u003eStudents studying marketing and brand management\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eThe Power of Emotional Marketing - Brands That Resonate\u003c\/strong\u003e brings together emotional marketing concepts, the Spectrum of Sensations framework, practical tools, templates, and more than 100 case studies. Bhuvana Subramanyan combines her industry experience with real-world examples to give readers a structured way to examine emotional engagement in brand and marketing campaigns.\u003c\/p\u003e","brand":"Bhuvana Subramanyan","offers":[{"title":"Default Title","offer_id":67615796527379,"sku":null,"price":1380.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/the-power-of-emotional-marketing-brands-that-resonate-hardcover","provider":"Books and You","version":"1.0","type":"link"}