{"product_id":"the-pursuit-of-reputation-unlocking-the-power-of-public-relations-hardcover","title":"The Pursuit Of Reputation : Unlocking The Power Of Public Relations | Hardcover","description":"\u003cp\u003e\u003cstrong\u003eThe Pursuit of Reputation: Unlocking the Power of Public Relations\u003c\/strong\u003e by Amith Prabhu and Sujit Patil examines how public relations is evolving in an era shaped by digital media, changing consumer expectations and rapid technological transformation. Drawing on insights from more than seventy-five experienced PR professionals, the book explores the strategies, skills and mindset needed to build and protect organisational reputation in today's dynamic communication landscape.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for both aspiring and experienced communication professionals, the book discusses the growing importance of transparency, authenticity and stakeholder engagement. It also considers the impact of social media, influencer culture, data-driven communication and the convergence of earned, owned and paid media, offering practical perspectives on reputation management in contemporary India.\u003c\/p\u003e\n\n\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Pursuit of Reputation\u003c\/strong\u003e presents a broad view of modern public relations by bringing together expertise from professionals across industries and regions. It examines how communication practices are adapting to new technologies, shifting public expectations and an increasingly interconnected media environment.\u003c\/p\u003e\n\n\u003cp\u003eThe book highlights approaches to strengthening brand reputation, managing stakeholder relationships and creating meaningful communication strategies. It also explores the growing importance of environmental, social and governance (ESG) considerations, emotional intelligence and responsible leadership in shaping the future of public relations.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eInsights from more than 75 experienced public relations professionals.\u003c\/li\u003e\n\u003cli\u003eStrategies for building and managing organisational reputation.\u003c\/li\u003e\n\u003cli\u003eThe impact of social media, influencers and digital communication.\u003c\/li\u003e\n\u003cli\u003eThe evolving relationship between earned, owned and paid media.\u003c\/li\u003e\n\u003cli\u003ePerspectives on stakeholder engagement and brand communication.\u003c\/li\u003e\n\u003cli\u003eThe role of transparency, authenticity and responsible communication.\u003c\/li\u003e\n\u003cli\u003eDiscussions on ESG and the future of public relations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003ePublic relations professionals.\u003c\/li\u003e\n\u003cli\u003eCorporate communication and brand management practitioners.\u003c\/li\u003e\n\u003cli\u003eMarketing and media professionals.\u003c\/li\u003e\n\u003cli\u003eStudents of public relations, communications and business.\u003c\/li\u003e\n\u003cli\u003eReaders interested in reputation management and strategic communication.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy You'll Love This Book\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Pursuit of Reputation: Unlocking the Power of Public Relations\u003c\/strong\u003e provides a practical overview of the changing world of public relations through expert perspectives and industry experience. Amith Prabhu and Sujit Patil offer valuable insights into building trust, managing reputation and navigating the opportunities and challenges of modern communication.\u003c\/p\u003e","brand":"Amith Prabhu and Sujit Patil","offers":[{"title":"Default Title","offer_id":54534092980499,"sku":"BY36.246","price":650.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/booksandyou.in\/products\/the-pursuit-of-reputation-unlocking-the-power-of-public-relations-hardcover","provider":"Books and You","version":"1.0","type":"link"}