Great by Choice: Uncertainty, Chaos, and the Pursuit of Greatness – by Jim Collins and Morten T. Hansen
From the bestselling author of Good to Great comes another groundbreaking exploration of what makes certain companies thrive even in turbulent times. Great by Choice reveals why some organizations outperform their peers by tenfold in unpredictable, fast-changing environments.
Backed by nine years of rigorous research, Jim Collins and Morten Hansen uncover surprising insights into leadership, discipline, and success. They show that great leaders are not necessarily more daring or visionary—but more disciplined, data-driven, and relentlessly consistent.
Featuring memorable concepts like the “20 Mile March,” “Fire Bullets, Then Cannonballs,” and the “SMaC Recipe,” this book challenges conventional business wisdom. It’s a compelling guide for entrepreneurs, leaders, and professionals who want to achieve sustained greatness—not by luck, but by choice.
Keywords: Great by Choice book, Jim Collins, business strategy, leadership books, company success, uncertainty management, entrepreneurship, management books, innovation and discipline, organizational excellence
