13 Steps To Bloody Good Sales

13 Steps to Bloody Good Sales by Ashwin Sanghi, Anand Prakash and Rohit Goel is a practical guide that explains why sales is a skill everyone uses, not just professional salespeople. From influencing everyday decisions to presenting ideas, negotiating outcomes and building stronger connections, the book shows how effective selling applies across both personal and professional life. Written in an engaging, accessible style, it is intended for founders, managers, professionals and anyone looking to communicate more persuasively.

Drawing on decades of experience in business, leadership and sales, the authors present thirteen practical steps designed to improve how readers approach conversations, build trust and achieve better results. The focus is on clear, actionable advice rather than technical sales terminology, making the concepts approachable for readers from a wide range of backgrounds.

About This Book

Rather than treating sales as a specialised profession, 13 Steps to Bloody Good Sales presents it as a valuable life skill. The book explains how influencing others, gaining agreement and communicating ideas effectively are everyday situations where sales principles can make a meaningful difference.

The authors combine practical business experience with straightforward guidance to explain how stronger relationships, clearer communication and thoughtful persuasion contribute to successful outcomes. Each of the thirteen steps is designed to help readers refine their approach, improve confidence and develop more effective selling habits without relying on jargon or complicated frameworks.

What You'll Discover

• Thirteen practical steps for improving everyday sales and persuasion skills.
• Ways to communicate ideas more clearly and build stronger connections.
• Approaches to selling without relying on technical sales jargon.
• Insights drawn from decades of experience across multiple industries.
• Guidance for pitching ideas, negotiating and influencing decisions.
• Practical techniques to strengthen confidence in professional conversations.

Perfect For

• Sales professionals seeking practical techniques.
• Founders pitching ideas to investors.
• Product managers and business professionals.
• Entrepreneurs and business leaders.
• Anyone interested in improving communication and influence.

Why You'll Love This Book

13 Steps to Bloody Good Sales presents sales as a practical skill that extends far beyond the workplace. Its concise format, relatable examples and actionable guidance make it a useful resource for readers who want to communicate more effectively, influence decisions with confidence and develop stronger sales habits in everyday situations.