Anchor : Stories And Insights From India’s Public Relations Catalysts

Anchor: Stories and Insights from India’s Public Relations Catalysts, edited by Amith Prabhu and Sarika Chavan, brings together profiles and perspectives from thirty professionals working across India's public relations and communications landscape. The contributors share their experiences of strategic communication, narrative-building, stakeholder management and reputation, offering insights into a profession being reshaped by generative AI, fragmented media and the need for real-time reputation stewardship.

The book presents the experiences of communications professionals working across corporate, government and social contexts. Their stories examine how practitioners remain adaptive and relevant while developing and executing distinctive campaigns, while also providing perspectives on some of India's prominent public relations firms and the changing demands of the profession.

About This Book

The thirty contributors featured in Anchor represent emerging voices and leaders in India's public relations landscape. Their professional experiences cover the practical challenges of managing communication, developing narratives and working with stakeholders across different environments.

Through individual profiles and perspectives, the collection examines the intersection of public relations with changing media conditions and technological developments. Generative AI, media fragmentation and the growing expectation for immediate reputation management form part of the wider professional context explored in these accounts.

The editors bring together these experiences to provide a multi-perspective view of contemporary Indian public relations, highlighting the people, practices and changing conditions influencing the profession.

What You'll Discover

• Profiles and perspectives from thirty Indian communications professionals
• Insights into strategic communication and narrative-building
• Approaches to stakeholder management across different sectors
• Experiences from corporate, government and social communication contexts
• Perspectives on distinctive public relations campaigns in India
• Views on generative AI and the changing communications landscape
• Insights into media fragmentation and real-time reputation stewardship

Perfect For

• Public relations and communications professionals
• Reputation management professionals
• Students and practitioners of strategic communication
• Readers interested in India's public relations industry

Why You'll Love This Book

Anchor: Stories and Insights from India’s Public Relations Catalysts offers a collection of first-hand professional perspectives on the changing nature of public relations in India. Edited by Amith Prabhu and Sarika Chavan, it brings together thirty voices to examine communication, reputation and professional adaptation in an increasingly complex media and technology environment.