Booming Brands : Inspiring Journeys Of 11 ‘Made In India’ Brands (Volume 2)

Booming Brands: Inspiring Journeys of 11 ‘Made in India’ Brands (Volume 2) by Harsh Pamnani explores the stories behind eleven Indian brands that have built their identity in highly competitive markets. Through founder journeys, business challenges and strategic decisions, the book offers readers insights into how companies such as PolicyBazaar, Zoomcar, BigBasket, Epigamia and ShareChat grew by identifying opportunities and creating new approaches in their industries.

Combining entrepreneurship lessons with human stories, this volume highlights the ideas, motivations and experiences behind emerging Indian businesses. It provides an engaging look at how founders transformed innovative concepts into brands that connected with consumers and changed the way people interact with products and services.

About This Book

Booming Brands: Inspiring Journeys of 11 ‘Made in India’ Brands (Volume 2) presents the entrepreneurial journeys of eleven companies that have disrupted established markets. Harsh Pamnani examines the thinking behind these brands, from identifying gaps in existing industries to developing solutions for changing consumer needs.

The book explores the stories of founders including Yashish Dahiya of PolicyBazaar, Greg Moran and David Back of Zoomcar, Rohan Mirchandani of Epigamia, and the creators of ShareChat. Each chapter combines business insights with the personal experiences that shaped these ventures.

What You'll Discover

• The journeys of eleven Made in India brands.
• Business lessons from new-age entrepreneurs.
• The stories behind PolicyBazaar, Zoomcar and BigBasket.
• The creation of brands like Epigamia and ShareChat.
• How founders identified opportunities in competitive markets.
• Insights into innovation, growth and entrepreneurship.

Perfect For

• Entrepreneurs and aspiring business founders.
• Readers interested in Indian startups.
• Business students and professionals.
• Those interested in brand-building stories.

Why You'll Love This Book

Booming Brands: Inspiring Journeys of 11 ‘Made in India’ Brands (Volume 2) offers an informative look at the people and ideas behind some of India’s growing businesses. Harsh Pamnani combines entrepreneurship insights with real-world stories to help readers understand how brands are built, adapted and scaled.