Brandology | Hardcover

Brandology: 13 Branding Concepts Explained Practically by Reena Jagtap is a practical guide to understanding branding and brand management in real-world business environments. The book focuses on how brands are developed through a combination of strategy, creativity, and execution, presenting branding concepts in an accessible and usable format.

Designed as a step-by-step playbook, Brandology moves beyond purely theoretical discussions to examine the practical side of building meaningful brands. It brings together key areas such as brand identity, positioning, design, and go-to-market strategy.

About This Book

Brandology explains 13 branding concepts through a practical approach to brand building and management. Rather than treating branding solely as a theoretical business subject, the book connects strategic thinking with creative and execution-focused considerations.

The book covers the different elements involved in developing a brand within a real-world business setting. Its framework brings together identity, positioning, design, and go-to-market strategy as connected aspects of the brand-building process.

Presented as a playbook, the book is intended to make branding ideas easier to understand and apply. It provides readers with a structured way to think about brand development and the decisions involved in creating brands with a clear and meaningful presence.

What You'll Discover

• 13 practical concepts related to branding and brand management
• How branding strategy connects with creativity and execution
• Key considerations involved in developing brand identity
• Approaches to positioning a brand within its market
• The role of design in building a brand
• Go-to-market strategy as part of the brand-building process
• Practical perspectives on developing meaningful brands
• A step-by-step approach to understanding real-world branding

Perfect For

• Entrepreneurs and business owners interested in branding
• Marketing and brand management professionals
• Professionals developing or managing brand identities
• Readers learning about brand positioning and strategy
• Students and learners exploring practical brand management

Why You'll Love This Book

Brandology: 13 Branding Concepts Explained Practically brings branding strategy, creativity, identity, positioning, design, and execution together in a structured playbook. Reena Jagtap presents branding concepts with a practical focus, giving readers a clear framework for understanding how brands are developed and managed in real-world business environments.