Built to Last Successful Habits of Visionary Companies

This is not a book about charismatic, visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about simply having a corporate vision. This book is about something much more important, lasting and essential. This is a book about visionary companies.'

Based on a six-year research project at the Stanford College Graduate School of Business, million-time bestselling author, speaker, and consultant on business leadership, sustainability, and growth Jim Collins and organizational theorist Jerry Porras studied eighteen truly exceptional and long-lasting companies, comparing each company directly to one of its top competitors. They examined the companies from their beginnings to the present day-as startups, as mid-sized companies, and as large corporations. Throughout, the authors asked, "What sets the truly exceptional companies apart from other companies?

Built to Last is the result of that research: filled with hundreds of concrete examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last offers a masterful blueprint for building organizations that will succeed well into the twenty-first century and beyond.