Business Storytelling From Hype To Hack How Do Stories Work? Unlock the Software of the Mind

The definitive little guide to understanding and using your ultimate communication hack.

Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?

Meaning and significance are essential to every human endeavour, and therefore vital to every business leader. Drawing on insights from neuroscience and using examples from everyday life, Guptara shows that storytelling is a brain hack and how to "hack" seven key areas of communication, from small talk to self-development to winning people over to a vision, idea, or strategy.