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This book provides an in-depth analysis of Amazon and Walmart—two retail giants that have shaped and redefined the industry over the decades. With insights from Professor Nirmalya Kumar, it explores how incumbents compete with disruptors, drawing parallels to other industries like Volkswagen vs. Tesla and Marriott vs. Airbnb. The book also delves into the evolution of omnichannel retail, where physical stores must adapt to coexist with online retailers. Essential reading for business leaders, strategists, and anyone interested in the future of commerce.
