Corporate Social Responsibility Is Not Public Relations

Corporate Social Responsibility is not Public Relations by Sangeeta Waldron examines the growing importance of authentic corporate social responsibility (CSR) in today's business environment. The book explains why organisations must treat CSR as a genuine commitment rather than a communications exercise, highlighting how trust, sustainability and social responsibility influence customer loyalty, employee engagement and long-term business performance.

Drawing on the changing expectations of consumers and stakeholders, Corporate Social Responsibility is not Public Relations explores the relationship between responsible business practices and organisational reputation. It offers valuable perspectives for business leaders, communication professionals and anyone interested in understanding how meaningful CSR contributes to lasting credibility and success.

About This Book

The book discusses how modern consumers increasingly expect organisations to demonstrate real commitment to environmental and social issues. It highlights research showing that strong corporate social responsibility practices can contribute to improved long-term business performance while helping organisations earn and maintain public trust.

Sangeeta Waldron argues that CSR should be integrated into an organisation's values and decision-making rather than treated as a public relations campaign. The book explores why authentic communication must be supported by meaningful action, particularly at a time when customers and employees are quick to recognise empty promises.

What You'll Discover

• The difference between authentic CSR and public relations.
• How corporate social responsibility influences organisational trust.
• The connection between CSR and long-term business performance.
• Why consumers value sustainability and social responsibility.
• The importance of aligning communication with meaningful action.
• Insights into evolving stakeholder expectations and brand credibility.

Perfect For

• Business leaders and decision-makers.
• Corporate social responsibility professionals.
• Public relations and communications practitioners.
• Readers interested in sustainability and responsible business.

Why You'll Love This Book

Corporate Social Responsibility is not Public Relations provides a thoughtful examination of why trust and authenticity are central to responsible business. It offers valuable insights into building meaningful CSR strategies that align organisational values with stakeholder expectations and long-term success.