De-POSITIONING

De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage by Todd Irwin

Format: Paperback
Pages: 160
Date of Release: 4 November 2025

Discover the powerful brand strategy used by industry giants like Apple, Starbucks, and other market leaders in De-Positioning by brand strategist Todd Irwin. This groundbreaking business book introduces a bold alternative to traditional branding and differentiation strategies — a method designed to make competitors irrelevant instead of simply standing out from them.

Drawing from more than three decades of experience working with Fortune 500 companies and fast-growing startups, Todd Irwin reveals how brands can identify their customer’s most urgent “Hero Pain Point,” expose the weaknesses in competing solutions, and position themselves as the only brand customers truly trust.

Packed with strategic insights, real-world examples, and case studies from brands like Volvo and Zoom, the book explains why traditional “be different” marketing no longer guarantees success in today’s crowded marketplace. Instead, De-Positioning offers a battle-tested system for building ultra-relevant, trusted brands with long-term competitive advantage.

Ideal for entrepreneurs, marketers, founders, business leaders, and branding professionals, this book serves as a practical playbook for dominating markets through strategic positioning and customer trust.

Key Features
Written by veteran brand strategist Todd Irwin
Introduces the powerful De-Positioning brand strategy framework
Includes case studies from leading global brands
Focuses on competitive advantage and customer trust
Practical insights for marketing, branding, and business growth
Ideal for entrepreneurs, startups, and business professionals

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