Delivering Happiness A Path to Profits Passion and Purpose

In Delivering Happiness, Tony Hsieh-the hip, iconoclastic, and universally admired CEO of online shoe retailer Zappos-explains how he created a corporate culture dedicated to service and aimed at improving the lives of employees, customers, vendors, and funders. Using anecdotes and stories from his own life and from other companies, Hsieh reveals concrete ways companies can achieve unprecedented success. He describes in detail many of the unique practices at Zappos, such as the company's philosophy of investing marketing dollars in the customer experience, the importance of Zappos' core values ("Deliver WOW through Service"), and why company culture is Zappos' top priority and his belief that everything else-great customer service, long-term branding-will happen on its own if the culture is right. Finally, Delivering Happiness explains how Zappos employees actually apply the core values to improve their lives outside of work, proving that happiness and record results go hand in hand.