Digital SupermarketWala by Damodar Mall and Harsh Mall – Secrets to Winning Consumer India Through Aisles & Apps
Why does the neighbourhood kirana still thrive in the age of quick commerce? Digital SupermarketWala by Damodar Mall and Harsh Mall decodes the next chapter of India's consumer revolution, as digital commerce, local stores, supermarkets, social media and AI converge.
More than a decade after Supermarketwala, retail veteran Damodar Mall returns with Harsh Mall to explain what really shapes buying decisions in one of the world's most dynamic consumer markets.
About This Book
Through stories, memorable frameworks and case studies, the authors ask what JioMart, DMart Ready, Meesho and Amazon can teach us about the Indian shopper, and how the contest and cooperation between online and offline will play out.
They revisit favourite ideas from the original book and add fresh concepts for a digital-first India, including how AI may change the way the country shops.
What You'll Discover
Why the neighbourhood kirana still thrives in the age of quick commerce
What JioMart, DMart Ready, Meesho and Amazon reveal about Indian consumers
How online and offline retail will compete and collaborate
How AI and social media are reshaping consumer behaviour
Frameworks and case studies on what really influences buying decisions
Perfect For
Entrepreneurs, founders and retailers
Marketers and brand managers
Readers of the original Supermarketwala
Anyone who wants to understand why India shops the way it does
Why You'll Love This Book
Digital SupermarketWala is a lively, practical guide to the forces changing Indian retail. If you want to understand not just where India shops but why, Damodar Mall and Harsh Mall offer insight and clear frameworks.
