Electronic Commerce

Electronic Commerce by Munesh Chandra Trivedi is a guide to the concepts, technologies, and management practices behind modern e-commerce and e-business. The book explains how digital technologies have changed the way organisations conduct business, interact with customers, and manage commercial activities in the digital economy.

Designed for students and professionals, Electronic Commerce provides an understanding of the strategic and operational aspects of online business. It combines theoretical concepts with practical discussions to help readers understand the opportunities, challenges, and technologies involved in building and managing digital commerce systems.

About This Book

This book introduces the fundamentals of electronic commerce and explores the role of digital platforms in modern business operations. It explains key concepts related to online transactions, business models, customer engagement, and the infrastructure required for successful e-commerce activities.

The book covers important areas including e-business models, online marketing, electronic payment systems, digital transactions, supply chain management, customer relationship management (CRM), cybersecurity, legal and ethical issues, mobile commerce, and emerging business technologies.

What You'll Discover

• Fundamentals of e-commerce and e-business concepts
• Digital technologies supporting online business operations
• Online marketing and electronic payment systems
• Supply chain management and customer relationship management
• Cybersecurity and legal aspects of digital commerce
• Mobile commerce and emerging business technologies

Perfect For

• MBA students studying digital business
• MCA and B.Tech students
• Professionals interested in e-commerce concepts
• Readers seeking knowledge of business technology

Why You'll Love This Book

Electronic Commerce provides a structured understanding of how digital technologies influence modern business practices. With coverage of e-commerce concepts, management strategies, and technological developments, the book serves as a useful resource for learning about the evolving digital business environment.