Generative AI 360° : A Practical Guide On How To Make It Work For You | Hardcover

Generative AI 360°: Practical Guide to ChatGPT, Midjourney & AI Tools to Boost Productivity & Creativity by Hitesh Motwani is a visual, practical guide to using generative AI tools in everyday professional and business settings. Written for beginners without technical skills, the book explains how tools such as ChatGPT and Midjourney can be used for content creation, visual media, presentations, and workplace tasks.

Through step-by-step guidance, visuals, and real-life examples, the book focuses on practical applications of AI across marketing, HR, sales, project management, customer service, and business operations. It is designed to help professionals, marketers, entrepreneurs, HR managers, and sales teams understand how generative AI can fit into their existing workflows.

About This Book

Generative AI 360° introduces readers to practical uses of generative AI without requiring a technical background. The book covers ChatGPT for creating content for projects and businesses, while also introducing tools such as Midjourney for producing images, videos, and presentations.

A major focus is workplace productivity. Readers learn about using AI to automate repetitive activities across areas such as HR, marketing, sales, and project management. The guide also addresses applications including marketing campaigns, customer service, and broader business operations.

Author Hitesh Vijay Motwani brings more than 17 years of experience in the field and has helped more than 200,000 professionals across 16+ countries learn about AI and digital transformation. His work includes working with Fortune 500 companies and leaders at leading universities and IIMs.

What You'll Discover

• Practical ways to use ChatGPT for professional and business content creation
• How Midjourney and other AI tools can create visual content and presentations
• Ways to automate repetitive tasks across HR, marketing, sales, and project management
• Applications of generative AI for customer service and business operations
• Step-by-step guidance supported by visuals and real-life examples
• AI applications designed for users without technical or coding skills
• Ways professionals and entrepreneurs can incorporate AI into everyday workflows
• Examples of generative AI use across different workplace functions

Perfect For

• Professionals looking to use generative AI in their daily work
• Marketers interested in AI-assisted content creation
• Entrepreneurs exploring practical AI tools for business
• HR managers interested in workplace task automation
• Sales teams exploring AI applications for their workflows

Why You'll Love This Book

Generative AI 360° combines accessible explanations, visual guidance, practical examples, and workplace applications to introduce generative AI to non-technical readers. Hitesh Motwani brings together tools such as ChatGPT and Midjourney with examples from marketing, HR, sales, and business operations, giving readers a practical starting point for using AI at work.