Good To Great Why Some Companies Make the Leap and Others Don't

Can a good company become a great company? If so, how?

After a five-year research project, Jim Collins concludes that the leap from good to great is possible and does happen. In this book, he uncovers the underlying variables that enable any kind of company to make the leap from good to great, while other companies remain merely good. His findings are surprising - sometimes even shocking - to the modern mind, and rigorously supported by evidence.

Good to Great is a rare distinction: a management book full of important ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.