In India’s diverse and dynamic market, transforming a product or service into a trustworthy brand is essential for success. While branding insights for global corporations are plentiful, there is a scarcity of literature on new-age Indian brands—especially start-ups facing unique challenges.

This book is a goldmine of strategies and real-world stories, offering actionable insights on how Indian start-ups can evolve into iconic brands in an ever-changing, competitive landscape. Whether you're an entrepreneur, marketer, or business leader, this is your ultimate guide to branding success in India.