Influence: The Psychology of Persuasion

Unlock the Psychology of Persuasion — With the Updated Edition of the New York Times Bestseller

Why do people say yes? And how can you ethically inspire them to do so?

In this newly revised edition of his groundbreaking classic, world-renowned psychologist Dr. Robert Cialdini reveals the powerful science behind influence and persuasion. Backed by over 35 years of peer-reviewed research, including a landmark three-year field study, Influence offers a practical roadmap to becoming a more skilled, confident, and ethical persuader.

Through vivid stories and relatable examples, Cialdini breaks down his universal principles of persuasion:

Reciprocation

Commitment & Consistency

Social Proof

Liking

Authority

Scarcity

Unity – the newest principle introduced in this edition

You’ll learn how to use these principles in everyday life—whether in business, leadership, marketing, or personal relationships—and how to defend yourself against manipulation by others.

Whether you're a professional, entrepreneur, or simply curious, this book will change how you understand influence forever.