Lateral Thinking Be More Productive and Creative

THE classic work about the improvement of creativity by the world famous writer and philosopher Edward de Bono

In schools we are taught to approach problems head on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is about letting your imagination run wild. Through a series of special techniques, in groups or one-on-one, Edward de Bono shows you how to stimulate your mind in new and exciting ways.

Soon you'll be looking at problems from a variety of angles and proposing solutions that are as ingenious as they are effective. You'll be much more productive and an excellent thinker.

'If more bankers and traders had read Lateral Thinking and applied Edward de Bono's ideas to their own narrow definitions of risk, return, and human expectations, we would probably be in much better shape than we are' - Sir Richard Branson