Marketing Made Easy | Hardcover

Marketing Made Easy: Proven Marketing Strategies and Frameworks for Founders, Marketers, and Business Professionals by Deb Gooha is a practical guide to planning, executing, measuring, and scaling marketing activities. It brings together customer understanding, value propositions, positioning, pricing, storytelling, campaigns, CRM, funnel mapping, and analytics in a structured approach to modern marketing.

Designed for founders, marketers, business professionals, students, agencies, freelancers, startups, and SMEs, the book focuses on applying marketing concepts rather than treating them solely as theory. It includes frameworks, funnel templates, growth models, case studies, and ready-to-use templates for different stages of marketing execution.

About This Book

Marketing Made Easy begins with understanding customers and developing a clear value proposition before moving into broader marketing strategy. It covers approaches for building marketing systems across B2B, B2C, and D2C businesses, with attention to positioning, pricing, storytelling, and brand building.

The book also examines campaign planning and execution across digital and traditional channels. CRM, funnel mapping, and analytics are included as tools for tracking marketing performance and understanding how campaigns and customer journeys can be measured.

Author Deb Gooha brings more than 25 years of marketing experience across FinTech, IT, Telecom, E-Commerce, and consumer brands. His experience includes involvement in the launch of UPI Payments, RuPay Cards, and IMPS at NPCI, as well as his work in global growth and development of the 4P Growth Framework.

What You'll Discover

• How to understand customers and develop a strong value proposition
• Marketing systems for B2B, B2C, and D2C businesses
• Frameworks for positioning, pricing, storytelling, and brand building
• Planning and executing campaigns across digital and traditional channels
• Using CRM, funnel mapping, and analytics to measure performance
• Growth models and frameworks for structured marketing execution
• Real-world case studies and ready-to-use marketing templates
• An execution-focused approach to planning and scaling marketing activities

Perfect For

• Entrepreneurs and founders building marketing systems
• Marketers and brand managers seeking structured frameworks
• Business professionals and students learning practical marketing
• Agencies and freelancers working on measurable marketing campaigns
• Startups and SMEs developing their marketing processes

Why You'll Love This Book

Marketing Made Easy: Proven Marketing Strategies and Frameworks for Founders, Marketers, and Business Professionals connects marketing strategy with practical execution, covering customer understanding, positioning, campaigns, measurement, funnels, CRM, and growth models. Deb Gooha combines his industry experience with frameworks, templates, and case studies to give readers a structured way to approach marketing in modern business environments.