Mass Communication In India | 5th Edition

Mass Communication In India (5th Edition) by Keval J. Kumar provides an in-depth overview of the development, structure, and influence of mass communication in India. Covering the journey from traditional print media to digital communication technologies, the book explains key concepts, communication theories, and the changing role of media in a rapidly evolving information society. It is designed for students, educators, and professionals seeking a clear understanding of India's media landscape.

Combining theoretical foundations with contemporary developments, this updated edition examines journalism, broadcasting, advertising, public relations, and digital media alongside the impact of information and communication technologies (ICTs). Its broad scope makes it a valuable reference for academic study and professional learning in communication and media-related fields.

About This Book

Mass Communication In India (5th Edition) begins by introducing the principles and theories of mass communication before tracing the historical growth of India's media industry. It examines newspapers, magazines, radio, television, cinema, publishing, telecommunications, the internet, social media, and mobile communication, showing how each has contributed to the country's communication ecosystem.

The book also discusses important topics such as media laws, ethics, communication models, globalization, and digital transformation. By exploring the relationship between media and society, politics, education, and economic development, it provides readers with a balanced understanding of both the opportunities and challenges shaping communication in India today.

What You'll Discover

• Core theories and principles of mass communication.
• The evolution of print, broadcast, and digital media in India.
• The role of ICTs in transforming modern communication.
• Coverage of journalism, advertising, and public relations.
• Communication models, media laws, and media ethics.
• The influence of globalization and digital transformation on Indian media.
• Media's role in society, politics, education, and economic development.
• Current trends in social media, mobile communication, and online platforms.

Perfect For

• Students of journalism and mass communication.
• Media studies and communication students.
• Advertising and public relations learners.
• Communication professionals.
• Candidates preparing for academic or competitive examinations.

Why You'll Love This Book

Mass Communication In India (5th Edition) brings together communication theory, media history, and contemporary digital developments in a single volume. Its clear coverage of India's evolving media landscape makes it a useful resource for understanding how communication technologies continue to influence journalism, public discourse, and society.