Mass Communication In India | Hindi

Mass Communication In India (Hindi) by Keval J. Kumar presents a thorough introduction to the principles, history, and development of mass communication in India in Hindi. This revised edition explains how advances in telecommunications, broadcasting, computing, digital media, and the internet have reshaped communication while introducing readers to both foundational concepts and contemporary media practices. It is well suited to Hindi-medium students, educators, and candidates preparing for competitive examinations.

Written in accessible language, the book combines communication theory with practical insights into India's evolving media environment. It covers traditional and digital forms of communication, helping readers understand the role of media in society, journalism, and the rapidly changing world of information and communication technologies.

About This Book

Mass Communication In India (Hindi) explores the core principles of mass communication before examining the growth of journalism, print media, radio, television, cinema, advertising, public relations, and digital communication. It explains communication models and the impact of new media, providing readers with a structured understanding of the subject.

This updated edition also introduces a dedicated section on Mass Media, Intellectual Property Rights (IPR), and the Public Domain, highlighting the legal and ethical aspects of modern communication. Each chapter includes recommended readings, primarily by Indian authors, making the book a valuable academic resource for further study and research.

What You'll Discover

• Fundamental concepts and theories of mass communication.
• Communication models and the evolution of Indian media.
• Coverage of journalism, print media, radio, television, and cinema.
• Insights into advertising, public relations, and digital communication.
• The impact of new media and communication technologies.
• Media ethics and contemporary communication practices.
• An introduction to Intellectual Property Rights (IPR) and the Public Domain.
• Recommended readings to support further academic learning.

Perfect For

• Hindi-medium students of journalism and mass communication.
• Media studies and communication students.
• Educators teaching mass communication.
• Media professionals seeking a Hindi reference.
• Candidates preparing for competitive examinations.

Why You'll Love This Book

Mass Communication In India (Hindi) provides a clear and structured understanding of India's communication landscape while covering both traditional media and emerging digital platforms. Its combination of theory, practical topics, and updated legal and ethical discussions makes it a reliable resource for academic study and professional reference.