Netflix : Creative Companies

Netflix: Creative Companies | Netflix History Book | Business Innovation | Startup Success Stories | Entertainment Industry | Brand Case Study 

From DVDs to Streaming Supremacy – The Netflix Revolution

What began as a simple DVD rental service in 1997 grew into a global entertainment giant that reshaped how we watch stories. Sparked by a $40 late fee, Reed Hastings and Marc Randolph launched Netflix with a radical idea—a subscription model that prioritised convenience and user experience.

In 2007, Netflix revolutionized the industry again with online streaming, and by 2013, it changed the game with original programming like House of Cards. Today, Netflix is a household name, leading the way in digital content, disrupting traditional media, and defining the future of entertainment.

Perfect for fans of business strategy, startup success, and innovation, this book charts Netflix’s inspiring journey from startup to streaming superpower.

Explore the vision, risks, and bold moves that made Netflix a creative company like no other.