Primal Intelligence : You Are Smarter Than You Know

Primal Intelligence: You Are Smarter Than You Know by Angus Fletcher examines forms of human intelligence that extend beyond logic, memorisation and analytical reasoning. Drawing on neuroscience, psychology, storytelling research and practical applications, the book introduces the concept of “Primal Intelligence” as a way of understanding how intuition, imagination, emotion and common sense help people navigate uncertainty and make decisions in complex situations.

Based on research from Ohio State University's Project Narrative and its applications in fields such as education, business, leadership and the military, the book explores how these natural human abilities contribute to creativity, resilience, innovation and sound judgement. Fletcher argues that intelligence involves a wider range of capacities than traditional measures such as IQ alone.

About This Book

Angus Fletcher presents Primal Intelligence as a different approach to thinking, one that draws on the brain's ability to respond to change, uncertainty and unfamiliar challenges. The book considers how imagination, emotional understanding and intuition work together to support decision-making and adaptability.

Rather than offering shortcuts or productivity techniques, the book focuses on developing these abilities through intentional practice. By understanding and strengthening these forms of intelligence, readers are encouraged to improve performance, respond more effectively to changing circumstances and recognise broader dimensions of human potential.

What You'll Discover

• The concept of Primal Intelligence and its foundations
• How intuition, imagination and emotion influence decision-making
• Insights from neuroscience and cognitive psychology
• The relationship between creativity, resilience and adaptability
• Applications in leadership, education, business and innovation
• Research from Ohio State University's Project Narrative
• Ways to develop natural cognitive strengths through practice
• Perspectives that extend beyond traditional measures of IQ

Perfect For

• Leaders and entrepreneurs
• Educators and students
• Professionals interested in personal development
• Readers of neuroscience and psychology
• Innovators and lifelong learners

Why You'll Love This Book

Primal Intelligence: You Are Smarter Than You Know combines neuroscience, psychology and practical insights to explore how people think, adapt and make decisions. Angus Fletcher offers a perspective on intelligence that values intuition, imagination and emotional understanding alongside analytical reasoning, making the book relevant to readers interested in creativity, leadership and human potential.